Giordano Korea uses “hallyu star power” to sell their merchandise. Jang Dong-gun and Jeong Ryu-won are house models for Giordano Korea (Fall 2007 Collection).
Scruffy Jang Dong-gun needs no introduction. If you have been following this blog, you would know that he has been labeled Korea’s Johnny Depp. Jeong Ryu-won is unfamiliar to me, except that she is the girl in the popular drama ‘My Lovely Kim Sam-soon‘. She’s not the lead actress, but is the one Hyun Bin and Daniel Henney‘s characters were both after. Jeong is also said to be in the movie ‘My Boyfriend is Type-B‘.
Jang has been a Giordano model for the longest time. And he is still with them!
I have just noticed though, that Rain is no longer appearing in the ads. He was with Giordano last season modeling for their Summer 2007 Collection.
Why don’t we get these models here in Malaysia? When you visit a Giordano outlet here in Malaysia, all you see are nameless models. Would you buy more Giordano clothes if Jang Dong-gun and Jeong Ryu-won’s faces were plastered on the outlet walls? 🙂
If you enjoyed this post, please subscribe to our K-popped! Feed