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Uhm Jung-hwa has big plans for her lingerie brand

by Orchid | Saturday, October 20, 2007

Buzz, Fashion

Korean actress and singer Uhm Jung-hwa (36) is living up to her nickname as “Korea’s Madonna“. Besides acting and singing, Uhm has since turned author and entrepreneur. Her latest venture is to delved into the fashion industry. She has great plans for her lingerie brand and is looking to set up 54 outlets in South Korea.

uhmfashion1 Uhm Jung hwa has big plans for her lingerie brand

Uhm launched the off-line brand name “ZUHM in New York (ZUHM)” and the on-line “Corner Suite” simultaneoulsy. Her designs are based on the romantic theme with black, gold, ivory and brown as primary colours.


uhmfashion2 Uhm Jung hwa has big plans for her lingerie brand
Source & pics credit: reviewstar.net


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