Korean actress and singer Uhm Jung-hwa (36) is living up to her nickname as “Korea’s Madonna“. Besides acting and singing, Uhm has since turned author and entrepreneur. Her latest venture is to delved into the fashion industry. She has great plans for her lingerie brand and is looking to set up 54 outlets in South Korea.
Uhm launched the off-line brand name “ZUHM in New York (ZUHM)” and the on-line “Corner Suite” simultaneoulsy. Her designs are based on the romantic theme with black, gold, ivory and brown as primary colours.
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