Korean cosmetics brand Laneige has chosen Hwangjiny star Song Hye-kyo as the 2008 face of Laneige.
In with the new: Song Hye-kyo is Laneige’s new faceSong replaces My Sassy Girl actress and CF Queen Jeon Ji-hyeon, who represented the brand since Jan 2004.
A spokesperson of the company said: “In order to change our present image and to successfully launch a new marketing scheme as a Young Premium Brand we decided to change our main model.”
The 26-year-old Song, who was chosen because of her “doll face”, milky-white skin and enchanting eyes, recently completed a photo shoot for Laneige at a studio in Seoul Kang-nam recently.
Out with the old: Jeon Ji-hyeon gets the bootHoping to find pictures of Laneige’s new face online, I surfed on over to the brand’s official website. Nope, no sight of Song Hye-kyo there. Jeon Ji-hyeon’s pics are still online.
Source: HanCinema
Pics: Newsen & Laneige
del.icio.usIf you enjoyed this post, please subscribe to our K-popped! Feed
Jun Ji Hyun is hotter. And had really interesting CFs :teehee:
-sLaVe
How dare they get rid of Jun Ji-Hyun!!!
for me song hye kyo is WAY hotter..i prefer her than jun ji hyun..
she looks old.
Jun Ji Hyun is a better model for sure.
They are both very beautiful. Since I dunno JJH (never saw her acting perf), I’m leaning toward SHK
I’m sorry… Am I hearing this right? Jun Ji-Hyun possibly NOT better? I THINK NOT!!! SO WRONG!!
hahaha…sorry, clammy. If it helps, u can mentally retract my latter statement. ;P
jun ji hyun is pretty, but in the k-drama world, song hye kyo & kim tae hee are such classic beauties.. they are both so lovely, it’s sickening..
GGGRRRRRrrrrrrr!!!!!
OMG.. song hye kyo looks so different here..in a bad way, because it looks like plastic!