Korean cosmetics brand Laneige has chosen Hwangjiny star Song Hye-kyo as the 2008 face of Laneige.
A spokesperson of the company said: “In order to change our present image and to successfully launch a new marketing scheme as a Young Premium Brand we decided to change our main model.”
The 26-year-old Song, who was chosen because of her “doll face”, milky-white skin and enchanting eyes, recently completed a photo shoot for Laneige at a studio in Seoul Kang-nam recently.
Hoping to find pictures of Laneige’s new face online, I surfed on over to the brand’s official website. Nope, no sight of Song Hye-kyo there. Jeon Ji-hyeon’s pics are still online.