Song Hye-kyo is the new face of Laneige

Korean cosmetics brand Laneige has chosen Hwangjiny star Song Hye-kyo as the 2008 face of Laneige.

In with the new: Song Hye-kyo is Laneige’s new face

Song replaces My Sassy Girl actress and CF Queen Jeon Ji-hyeon, who represented the brand since Jan 2004.

A spokesperson of the company said: “In order to change our present image and to successfully launch a new marketing scheme as a Young Premium Brand we decided to change our main model.”

The 26-year-old Song, who was chosen because of her “doll face”, milky-white skin and enchanting eyes, recently completed a photo shoot for Laneige at a studio in Seoul Kang-nam recently.

Out with the old: Jeon Ji-hyeon gets the boot

Hoping to find pictures of Laneige’s new face online, I surfed on over to the brand’s official website. Nope, no sight of Song Hye-kyo there. Jeon Ji-hyeon’s pics are still online.

Source: HanCinema
Pics: Newsen & Laneige

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