Lee Min Ho is the gentleman for Trugen

Boys Before Flowers star Lee Min Ho looks truly like a gentleman in his Trugen (트루젠) fashion spread. The Korean menswear brand, has chosen Lee Min Ho as their model. Previously Jo In-sung modeled for Trugen, but he is now serving his two year compulsory military service.

Trugen is having a Style or Die promotion. If you are in Korea and purchase more than KRW100,000 during the promotion period, you stand to win a KRW20,000 voucher via a lucky draw. The promo period ends 12 July and winners will be announced on the 15 July.

Lee Min Ho shot a couple of CFs from Trugen which were released in June. Check out pics of Min-ho in Trugen’s summer suits and behind the scenes stills and video of the CF shoot.

Lee Min Ho in Trugen’s Summer 2009 Suits

Lee Min Ho in a gray suit and matching maroon shirt.
If you remember, he wore this for his fan meeting – birthday bash too.

Shooting the CF:

Lee Min-ho in Trugen’s Style or Die CF

Behind the scenes: Shooting a Trugen CF

Go to Trugen’s official website, and you will find Lee Min-ho there!

Sources: Joynews, Asia Economy Korea

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Lee Min Ho cool in Levi’s but sickeningly sweet in Etude House
Lee Min-ho in Sydney & London