[Travel] SMTOWN at COEX Artium


On the fifth day of Korea Joa project, we had a chance to visit SMTOWN! Are you a fan of SM Entertainment’s artistes? If you are, then you must have heard about SMTOWN at COEX Artium. It’s truly a heaven for SM fans. But if you are not, the tour might be pretty boring.

SM Entertainment has officially opened its multi-purpose cultural space on 14th January 2015. SMTOWN at COEX Artium composed of six floors including SMTOWN STUDIO – a virtual space offering visitors a glimpse into the real educational experience of SM artists, SMTOWN LIVErary CAFÉ, and SMTOWN THEATRE, featuring a large-scale Panavision screen where visitors can enjoy a mix of holographic and live performances.

Directions : Line 2, Samseong Station, Exit 5 or  Exit 6
Operating Hours: Open all year around, 11:00-22:00
Address: 513, Yeongdongdae-ro, Gangnam-gu, Seoul

In the meantime, let’s enjoy the photos we took during our trip below.

SMTOWN (2)
One of the entrances of SMTOWN at COEX ARTIUM

SMTOWN (4)
EXO Toys
SMTOWN (1)
You can see all SM artist’s wallpaper like this on each floor
SMTOWN (6)
INFINITE is also a part of SMTown

SMTOWN (5)

SMTOWN (1)
Which pillow do you want?

SMTOWN (3)

SMTOWN (2)
Various kind of merchandises on display. But it’s kinda pricey here

SMTOWN (5)

SMTOWN (4)

SMTOWN (6)

SMTOWN (7)

SMTOWN (8)
SMTOWN (1)

SMTOWN (2)

SMTOWN (3)

SM TOWN (5)

SMTOWN (4)
SM Entertainment’s artiste gallery
SM TOWN (2)
SM Studio where you can experience SM artistes vocal training, dance and even make-up tranformation to be a superstar
SM TOWN (1)
The name gave it all
SM TOWN (3)
The LIVErary cafe
SM TOWN (4)
The life sized of hologram EXO’s SUho
SM TOWN (6)
We tried this! Took a picture with chosen artists and printed it. The photo quality kinda bad but its fun tho.


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5 comments on “[Travel] SMTOWN at COEX Artium

[…] After that we went for some shopping and touring the area, our next stop was SMTOWN COEX Artium. If you are a fan of TVXQ, Super Junior, SNSD, f(X), SHINee, EXO and Red Velvet, you might be familiar with this place. If you are wondering what it is, SMTOWN Coex Artium is an entertainment complex centered around SM Entertainment artistes. Dubbed as ‘theme park in the city’, the complex boasts six floors full of album and merchandises, photo opportunities, cafe, theaters and more. More info and photos of SMTOWN here! […]

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