[Travel] SMTOWN at COEX Artium

On the fifth day of Korea Joa project, we had a chance to visit SMTOWN! Are you a fan of SM Entertainment’s artistes? If you are, then you must have heard about SMTOWN at COEX Artium. It’s truly a heaven for SM fans. But if you are not, the tour might be pretty boring.

SM Entertainment has officially opened its multi-purpose cultural space on 14th January 2015. SMTOWN at COEX Artium composed of six floors including SMTOWN STUDIO – a virtual space offering visitors a glimpse into the real educational experience of SM artists, SMTOWN LIVErary CAFÉ, and SMTOWN THEATRE, featuring a large-scale Panavision screen where visitors can enjoy a mix of holographic and live performances.

Directions : Line 2, Samseong Station, Exit 5 or  Exit 6
Operating Hours: Open all year around, 11:00-22:00
Address: 513, Yeongdongdae-ro, Gangnam-gu, Seoul

In the meantime, let’s enjoy the photos we took during our trip below.

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One of the entrances of SMTOWN at COEX ARTIUM

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EXO Toys

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You can see all SM artist’s wallpaper like this on each floor

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INFINITE is also a part of SMTown

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Which pillow do you want?

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Various kind of merchandises on display. But it’s kinda pricey here

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SM TOWN (5)

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SM Entertainment’s artiste gallery

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SM Studio where you can experience SM artistes vocal training, dance and even make-up tranformation to be a superstar

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The name gave it all

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The LIVErary cafe

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The life sized of hologram EXO’s SUho

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We tried this! Took a picture with chosen artists and printed it. The photo quality kinda bad but its fun tho.


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