[Travel] SMTOWN at COEX Artium

On the fifth day of Korea Joa project, we had a chance to visit SMTOWN! Are you a fan of SM Entertainment’s artistes? If you are, then you must have heard about SMTOWN at COEX Artium. It’s truly a heaven for SM fans. But if you are not, the tour might be pretty boring.

SM Entertainment has officially opened its multi-purpose cultural space on 14th January 2015. SMTOWN at COEX Artium composed of six floors including SMTOWN STUDIO – a virtual space offering visitors a glimpse into the real educational experience of SM artists, SMTOWN LIVErary CAFÉ, and SMTOWN THEATRE, featuring a large-scale Panavision screen where visitors can enjoy a mix of holographic and live performances.

Directions : Line 2, Samseong Station, Exit 5 or  Exit 6
Operating Hours: Open all year around, 11:00-22:00
Address: 513, Yeongdongdae-ro, Gangnam-gu, Seoul

In the meantime, let’s enjoy the photos we took during our trip below.

One of the entrances of SMTOWN at COEX ARTIUM

EXO Toys

You can see all SM artist’s wallpaper like this on each floor

INFINITE is also a part of SMTown

Which pillow do you want?

Various kind of merchandises on display. But it’s kinda pricey here


SM Entertainment’s artiste gallery

SM Studio where you can experience SM artistes vocal training, dance and even make-up tranformation to be a superstar

The name gave it all

The LIVErary cafe

The life sized of hologram EXO’s SUho

We tried this! Took a picture with chosen artists and printed it. The photo quality kinda bad but its fun tho.


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