MAMONDE Unlocks the True Beauty of the Rose Flower

For the longest time, Roses have enjoyed the honour of being the most popular flower in the world. Perhaps there is no other flower that has been loved by people so much. Throughout its long and colourful origin and history, the Rose has stood as a symbol of beauty and love.

Fossil evidence suggests that the Rose is 35 million years old. In nature, the genus Rosa has some 150 species spread throughout the Northern Hemisphere, from Alaska to Mexico and including northern Africa. Garden cultivation of Roses began about 5,000 years ago in China. During the Roman period, Roses were grown extensively in the Middle East. They were used as confetti at celebrations, for medicinal purposes, and as perfume.

More than just beauty of nature, the Rose meaning is as rich and varied as the flower itself. The variety, color and even number of Roses carry its own symbolic meaning and has been the most popular choice of flower for the purpose of gifting across the world. In the Western world especially, the Red Rose has been a prevalent and enduring symbol of love and beauty. Long associated with beauty and perfection, Red Roses are a time-honoured way to say “I love you.” A classic symbol of grace and elegance, the Pink Rose is often given as a token of admiration and appreciation. White roses are traditionally associated with marriages and new beginnings, but their quiet beauty has also made them a gesture of remembrance and reverence.

While we may often think of Roses for their iconic character, the true beauty of the Rose flower lies in the abundance of benefits it provides to the skin. Tapping into the essence of the Rose, Mamonde introduces its Rose Water Range which is formulated with Rose as its main ingredient. A flower expert, Mamonde has carried out thorough research and made intelligent selection based on the Rose flower’s properties. Some of the benefits of the Rose include its excellent soothing and moisturizing effect while its scent serves as a relief to stress and insomnia.

The energy of the Rose is carefully preserved to minimize the loss of beneficial ingredients. The Rose extracts from the Mamonde Rose Water Range is grown in Turia village of the Bulgarian Rose Valley in Bulgaria. For hundreds of years, the village has produced Rosa damascena. It has been used to produce toner (rose water) since the 16th century and is one of the most preferred cosmetic ingredients today. To ensure the best results, the Roses are picked for only 30 days a year from May 15 to June 15, so residents work in the morning from 5am to 9am to get fresh flowers with the best scents.

Super-High Pressure Extraction Method

The usual method of extraction is via steam distillation. However, this method involves a high risk of actives being destroyed as heat is applied and the flower petals are distilled at a high temperature. Mamonde Flower Lab uses low temperature extraction, below 30°C to protect the actives from being destroyed. The low temperature extraction is accompanied by super-high pressure of 10,000m to ensure that all the actives are extracted from the flower.

There are numerous Rose water skincare products in the market. However, only a few contain true Rose Water that is beneficial to our skin. The Mamonde Rose Water Range consists of 3 products that works to smoothen skin without the use of synthetic pigments, animal ingredients, mineral oil and acrylamide.

Rose Water Bubble Foam, 150ml (RM59)

Cleansing foams usually contain about 58% of water. In its Rose Water Bubble Foam, Mamonde uses 44.36% of Rose Damascena Flower Water to substitute the water portion. This gives the skin an extra boost of moisture and also rejuvenates rough skin while cleansing. Apart from that, it soothes and also moisturizes the skin without tightening the skin. It’s easy and convenient bubble foam type makes it especially good for morning cleansing as it gives the skin a fresh and moisturizing application. 1-2 pumps is enough to create a delicate rose foam which mildly stimulates the skin to get rid of excreted bacteria and germs on the skin.

How to Use: Use when cleansing in the morning or at night. Pump 1-2 times onto the palm of your hand and gently massage into skin. Wash off with lukewarm water.

Results: The Rose Water Bubble Foam, rich in Vitamins C & A enhances the skin tone and minimizes pores. It also contains anti-inflammation effects to soothe and moisturize the skin.

Rose Water Toner, 250 ml (RM69) / 500ml (RM99) ⋆ Must Have ⋆

The star of the range, the Rose Water Toner contains 90.89% Rose Water instead of purified water. With an ultra-high rose water content, it works to soothe and moisturize thin, red skin that is sensitive to stress and the surroundings. Furthermore, the Rose Water Toner can also be used in multiple ways:
• Post-cleansing: Use the Rose Water Toner after cleansing to get rid of any remaining makeup residue on your face, neck and even behind your ears
• Skin toner: Clean and clear the skin as the first step of basic skincare after cleanser and booster
• Mist: Transfer toner into a mist container and apply frequently when you are on the go
• Sheet Pack: If you feel skin troubles arising, apply generously with gauze or cotton pad
• Body / Hair: Use as a moisturizing and aromatic effect to lift your spirits

Rose Water Soothing Gel, 300ml (RM39)

Living in a tropical climate, we are always on the lookout for products that can cool down the skin to minimize any redness we might have. When applied, the gel feels as if it came straight out of the refrigerator. It contains a generous amount of Rose Water at 100,000mg with both moisturizing and soothing qualities. The Rose Water Soothing Gel is exactly as the name suggests: it soothes the skin. Formulated with Mamonde Ice Soothing Sensor™, the sensor activates the cooling sensors of our skin. This gives the skin a long-lasting cool feeling. Apart from using it as a moisturizing gel, the Rose Water Soothing Gel can also be used on the body. Other ways to use the gel include:

• After-sun care: Place on skin that has been exposed to sun to give the skin a soothing effect of an ice cold pack
• Summer skincare: The summertime calls for a fuss-free skincare routine especially in the mornings. Apply the Rose Water Soothing Gel after toner application.
• Arms & Legs: Get rid of dry and dead skin on your arms and legs by applying the soothing gel after your shower
• Hair: Apply some on your hair to avoid having dry hair during the hotter weathers as hair is the first absorbent of those pesky UV rays
• Perfume: Instead of applying your typical perfume, use the Rose Water Soothing Gel for a real Rose scent
• Alternative to sleeping pack: Before bed at night, apply a thick and generous layer on the face. The Rose Water extracts will work its magic while you sleep. Rinse it off the next morning.

Tips to use: By adopting this unique 7-step method , The Rose Water Toner can further enhance skin moisture level, remove dead skin cells, calm and soothe the skin and hydrate the skin from the inside out.

Step 1: Wipe & Spread – Apply a generous amount of Rose Water Toner onto a cotton pad and gently wipe your face.
Step 2 – 7: Enhance absorption rate
Step 2: Place the palm of your hand on your left cheek area to enhance absorption rate
Step 3: Repeat this on the right cheek area
Step 4: Repeat on the left middle cheek area
Step 5: Place your palm around the eye area
Step 6: Repeat on the forehead area
Step 7: Lastly, place your palm on your right middle cheek area

These easy and simple 7 steps will enhance the absorption rate of the toner and help you achieve soothe and calmed skin in no time!

The Mamonde Rose Water Range will be available at Mamonde’s first beauty counter in AEON Bandar Utama beginning August 2016.

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