Korean Lifestyle Road Show 2016 organized by CNE Global Sdn. Bhd was successfully held on 6 and 7th August 2016 at Berjaya Time Square Kuala Lumpur. It is an event to honor the appreciation towards Koreans’ unique culture among Malaysians. The event was greatly supported by the Jeonnam Bioindustry Foundation, which is known as one of the provincial associations that helps Korean companies to reach the global market and thus promoting trade between two countries Malaysia and Korea.
The event offered Malaysians the opportunity to enjoy a variety of interesting consumer lifestyle products such as food and beauty trend from South Korea as well as to celebrate its tradition and culture. Participating brands from South Korea were Fascy, a beauty brands consist of skin care and color cosmetics, Preto Acai berry sherbet and powder, Young Green, which serves enzyme and vinegar from fruit and herbs, as well as many more other brands which are not found in Malaysia yet. The two-day event had a range of K-activities organized for the locals such as the traditional Korean art and culture workshop. In this workshop, Malaysian got to experience Korean traditional stamping art, learn how to write your name in Korean calligraphy as well as Korean painting handicraft for the visitors to experience for free.
Many locals were very keen on the Korean Hanbok trial, as it is the traditional attire of the Korean people. Public were excitedly trying on the costume and taking their photos with hanok(traditional Korean house) as the photo wall background. “I was very happy and excited to hear that the event had Hanbok for us to try on. I did not have the chance to try it in my last Korea trip and knowing that I can put it on here makes me so excited!” said Ms. Siti Nurain, whom is one of the public queuing to try the Hanbok. Among the Korean street food tasting given out for free to try were the famous Toppokki (soft rice cake with sweet red chilli sauce called gochujang) and Kimbab (seaweed rice with variations of fillings).
The public were treated with K-pop cover dance performance which includes the most popular and influential K-pop song of all times, Gangnam Style from PSY by Genesis; whom was the champion for Dream Stage Dance completion in Singapore and Universal Music Malaysia Kpop Crazy Party.
Many of the visitors were college and university students, tourists and families whom came tospend their weekends celebrating and experiencing Korean culture. Many freebies were given out to the public such as beauty products and healthy snacks and the prizes for lucky draw included cash voucher sponsored by 11 street; an online shopping mall from South Korea. “We always look forward to share Korean culture, and the trends to the Malaysians, by bringing and creating Korea ambiance here” said Nicole Kim, the manager director of CnE Global, the event organizer.