Amorepacific, a K-beauty leader company launches a renewed corporate website

Amorepacific, Korea’s largest beauty company and K-Beauty leader today launched a digital campaign to celebrate the opening of its renewed global website.


Named by Forbes as one of world’s most innovative companies for a second consecutive year, Amorepacific is proud to present its new website incorporating the latest digital trends. The renewed website showcases Amorepacific’s corporate identity, philosophy, history, CSR efforts, investor relations and brand information – in a more digital friendly way.

The renewed website delivers a wealth of content on Amorepacific’s milestones and innovations in a visually engaging and compelling way to connect with global customers. In addition, the website designed with responsive UI is optimized for various digital devices such as PC, handsets and tablets, making it easier to navigate information.


Amorepacific will be celebrating the website launch with a global digital campaign titled “A MORE Beautiful World with Amorepacific” from November 22 through December 12. Just as the corporate slogan suggests, the campaign is designed to inspire people to find their own beauty and help create the world a more beautiful place.

Visitors can take part in the campaign via Amorepacific’s event page at or Amorepacific’s official corporate website at and clicking on ‘A MORE Beautiful World with Amoreapacific Event’ in the News section. After logging on to the website with their own social media accounts, they can submit ideas on ‘What makes the world more beautiful’ and share it on social media with the hashtag #Amorepacific. When completed, the participant’s social media profile picture will be uploaded on the website, symbolizing the participation in the campaign.

All participants will be automatically entered into a draw to win a beauty kit engraved with their own message. The kit, comprised of Laneige BB Cushion and Etude House lipstick, will be handed out to 200 lucky winners around the world.