The OPPO R9s, a smartphone packed with a 16MP rear camera, alongside an all-new Dual PDAF technology and extra-wide f/1.7 aperture was announced at an event in Kuala Lumpur. Guests at the launch was treated to a special video by Korean superstar Lee Min-ho, the official R9s ambassador together with Malaysian actress, Min Chen. To add on to the star factor, OPPO celebrity squad member Fattah Amin and local supermodel Amber Chia were present at the event to launch the new OPPO R9s.
Lee and Min Chen both personifies the R9s perfectly. Much like the device, the pair exudes an elegant, but subtle charm, and Lee’s numerous awards has proven that he is more than just a pretty face. Adding to that, Fattah and fellow OPPO celebrity squad Ayda Jebat also embodies the R9s flawlessly with their positive personality. With the celebrity team’s vast fan-base, OPPO is able to share the goodness of the R9s with a more diverse group of fans. According to Lee, “As an actor, I am always uploading photos in order to connect with my fans. With the high quality visuals captured by the OPPO R9s, I am able to share the best pictures possible.” The rest of the R9s celebrity team echoes his views, stating “The R9s is perfect as we’re always on the go and need perfect quality photos to share on our social media pages!”. “Together with the VOOC Flash Charge technology, the battery of the OPPO R9s is very long lasting, allowing me to capture more photos without worrying about my phone dying on me”, Fattah added.
As the R9s accurately capture Lee, Min Chen, Fattah and Ayda’s exciting moments clearly, both OPPO and the R9s celebrity team’s fans are able to feel as if they part of their favorite celebrities’ daily activities. With this in mind, OPPO brings in the R9s to the Malaysian market.
All-new IMX398 sensor and Dual PDAF technology
Last year, the OPPO F1s rose to success, thanks to its superb selfie-snapping ability. The new R9s carries forward that brilliant suite of front camera features and rounds them off with a rear photography experience that elevates its predecessor’s. The device sports an impressive 16 MP front camera, paired with a large f/2.0 aperture and OPPO’s Screen Flash technology that produces excellent night shots.
At the center of the R9s’ rear camera prowess is the all-new Sony IMX398 sensor – a customized 1/2.8 inch sensor that Sony and OPPO developed together. With this sensor and an extra-wide f/1.7 aperture that captures 40% more light than previous generations, the R9s’ rear camera offers phenomenal focusing speed, noise reduction and low-light performance, allowing users to snap breathtakingly clear and beautiful images in a matter of seconds.
The R9s’ camera uses Dual PDAF technology, a next-generation upgrade from standard PDAF solutions. The first generation of PDAF has only “a half” pixel for focusing, but the Dual PDAF increases by 100% the area of the sensor’s pixel array equipped with the special photo diodes necessary for phase-detection autofocus, allowing lightning-fast focusing — even in low light — and producing crystal-clear images. “Our research efforts revealed that users’ dissatisfaction’s with rear cameras is that images typically appear blurry, or are dark and with visible poor pixel performance. Determined to solve this problem, we aimed to produce a smartphone with a rear camera that allows users to snap clear, crisp photos anytime, anywhere”, explains Ken Ng, Product Manager, OPPO Malaysia.
Head-turning ultra-fine “six-string” antenna lines
The R9s introduces a stylish and innovative take on the rear antenna lines used to ensure a strong signal. The thick white bands that traverse the back of most phones have been replaced with two sets of three ultra-fine lines. Though these lines measure at a mere 0.3 mm, the “six-string” design manages to imbue the R9s with an effortless sophistication, evoking the elegant lines of a stringed instrument.
The fresh look is coupled with stronger performance than ever – the device is equipped to operate on six frequency ranges, dynamically choosing the best one for 4G and Wi-Fi signals.
The new design sees the R9s’ body equipped with 98.9% of metal, with a screen-to-body ratio of 72.9 %, making its visual a subtle, refined and distinguished one, with superb signal reception to boot.
Powerful, long-lasting performance to keep users snapping away
The R9s sports a Qualcomm octa-core processor, 4GB RAM and 64GB ROM, and cruises seamlessly on ColorOS 3.0 (based on Android 6.0). Storage-wise, the 64 GB onboard can be expanded by an additional 128 GB, ensuring users will have plenty of room to store their crystal-clear shots. Meanwhile, the R9s’ fingerprint reader gives users exceptionally fast 0.2s touch access, and intelligently refines its image of the user’s fingerprint over time.
The R9s is also backed with a 3,010 mAh battery and OPPO’s industry-leading VOOC Flash Charge technology, for seamlessly fast charging that are low-voltage, so your phone’s internals will never be taxed with excess heat.
With its head-turning design, powerful performance and superb all-around photography experience, the R9s is set to let users capture their lives in style!
“Though we received recognition from Malaysian consumers for the F1s and F1 Plus in 2016, we did not want to just stop there. We wanted to continue our journey to perfection in order for our fans to experience the most premium camera phone experience, and this is reflected in the R9s”, said William Fang, Brand Director of OPPO Malaysia. Not only that, this way, OPPO Malaysia enables Ofans to be always be at the top of current photography trends. The company has mentioned that the total sales volume of F1s has increased by more than 230% compared to the total sales volume of F1. Therefore, OPPO Malaysia believes that the R9s will continue the steady growth of OPPO in the Malaysian market.
The OPPO R9s is now available for pre-order from 5th January 2017 until 13th January 2017 and will be available from 14th January 2017 at the retail price of RM 1,798 in Malaysia nationwide. Pre-orders can be made either offline at OPPO’s 1201 appointed point-of-sales or online. Enjoy the official R9s TVC featuring R9s ambassadors Lee Min-ho and Min Chen here: