COACH Opens Malaysia Flagship Largest Store in Southeast Asia

Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle brands, is excited to announce the opening of its new Malaysian flagship in Kuala Lumpur.  The store, launching on January 13th, at new retail landmark Pavilion Elite, showcases the brand’s distinctive modern luxury concept and will be the largest Coach store in Southeast Asia.

Coach Pavilion Elite Store (14)

Centrally located in the heart of Bukit Bintang Kuala Lumpur’s renowned shopping district, the Coach Pavilion Elite store is a nearly 6,000 square-foot, two-story space designed by Coach’s Executive Creative Director Stuart Vevers. Drawing from a wide range of influences, the modern luxury concept places a premium on contrasting textures and luxe materials.

The new retail space features a 36-foot-tall glass block facade, face-lit logos and impressive blackened metal detailing. An intimate entrance welcomes visitors while warm lighting and inviting interiors create a sense of discovery. With a nod to the brand’s heritage, the store also showcases library-inspired design elements with authentic details inspired by Coach’s New York City roots.

Emmanuel Ruelland, Divisional Vice President, General Manager, Southeast Asia for Coach said, “We are especially thrilled to have an anchor in Malaysia in one of the region’s newest premiere shopping areas. We’re confident that our modern luxury store environment, showcasing Coach’s rich legacy and commitment to craftsmanship, along with product designed by Stuart Vevers, will be a destination for the discerning Southeast Asia shopper.”

Coach Pavilion Elite Store (2)

With a keen focus on heritage and craft, the new store will include a Craftsmanship Bar offering leather care, cleaning and monogramming available exclusively for Coach customers. The store is also fully equipped with a ready-to-wear fitting room and will carry a wide assortment of Coach merchandise for women and men, including handbags, small leather goods, footwear, scarves and jewelry, as well as the Coach 1941 ready-to-wear collection.

The Coach Pavilion Elite flagship store is located at Pavilion Elite, Lot  2.107.00 & Lot 3.106.00, Levels 2 & 3, 165 Jalan Bukit Bintang, 55100 Kuala Lumpur, and is open daily from 10.00am to 10.00pm. Customers can call +603 2110 5983 for enquiries.

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