SIXTH ANNUAL KCON USA TO TAKE PLACE IN
NEW YORK ON JUNE 23-24
AND LOS ANGELES ON AUGUST 18-20
Worldwide Expansion Continues with
Launch of KCON Mexico in 2017
Los Angeles – March 3, 2017 – KCON USA, the world’s largest Korean culture convention and music festival, celebrates its sixth anniversary. Returning to the New York and Los Angeles markets, KCON USA continues to be the leader in spreading Hallyu (Korean pop culture) with star-studded concerts and expanded K-beauty, K-food, and e-sports offerings in both locations. KCON USA, the flagship events for the global celebration, is returning to at the Prudential Center in Newark, NJ on June 23-24, and the LA Convention Center on August 18-20. The Los Angeles iteration will now feature three concerts, one more than previous years.
Previously announced, KCON Mexico, the first event in Latin America, is set for March 17-18 and will feature a two-night concert with an impressive lineup. Since its inception in 2012, KCON has expanded into new countries and markets every year, achieving worldwide status in 2016 with the launch of sites in Abu Dhabi (UAE), Tokyo, and Paris.
“Our core events in Los Angeles and New York have built the strong foundation for KCON’s rapid global expansion in the past few years,” said HK Shin, President of CJ E&M Music Division, which produces the event. “Each successful launch reinforces the idea that Korean pop culture is a worldwide phenomenon of which we are at the forefront.”
Last year, tickets sold out quickly, with more than 118,000 passionate fans attending KCON USA for unforgettable concerts, celebrity meet and greets, workshops, panels, food and fashion, which touched on every aspect of Korean culture and entertainment. This year, KCON USA continues to be the ultimate Hallyu experience with an additional night of concerts, an increase in vendors, and all-new programming that highlights the rise in popularity of Korean beauty products, Korean food and the world of e-sports.
With 350k attendees worldwide over the last six years – and 76% of those aged 15-24 – KCON USA also presents a great opportunity for companies to introduce their brands to a wide-ranging, young, and diverse audience. Over 250 sponsors and vendors ranging from automobile, wireless communication, accessories, clothing and beauty/cosmetic products to food and food ingredients companies attended last year and had great success at the convention.
For the latest KCON news, fans are invited to visit www.kconusa.com and follow @KCONUSA on Twitter, where additional artist line-up and other information are being announced. They can also join the conversation with #KCON17NY and #KCON17LA. Photos and videos from KCON 2016 can be found here.
KCON is produced by CJ E&M, Asia’s leading content company, and its global music channel, Mnet.
ABOUT KCON USA
KCON USA (kconusa.com) is the largest North American convention dedicated to ‘All Things Hallyu.’ The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 118,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2016, the brand expanded internationally, presenting KCON in Abu Dhabi, Paris and Tokyo. FUSE listed the event as one of the “22 Best Music Festivals of 2015.”
ABOUT CJ E&M
CJ E&M is Asia’s leading content and media company headquartered in Seoul, Korea. It has five main business units – broadcast, film (CJ Entertainment), music, live entertainment and animation. Since 2011, CJ E&M has been contributing to promotion of Korean culture around the world, through the company’s ‘One Source, Multi-Content’ strategy. As a trend leader in Asia, CJ E&M has produced and distributed various popular content, some of which include Asia’s largest music festival Mnet Asian Music Awards (MAMA), leading Hallyu convention KCON, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents (2014), Ode to My Father (2014) and Veteran (2015), along with sought-after television programs such as The Incomplete, Grandpas over Flowers and Reply 1988. With regional offices in Asia and the U.S., CJ E&M currently employs over 2,000 people worldwide, and is traded on KOSDAQ under the ticker 130960. For more information, please visit: http://en.cjenm.com.