Indulge in all things Korean at the Korean Lifestyle Road Show 2017, a fair showcasing the best of Korean culture and the trendiest products. The 2-day event will be happening on 22nd and 23rd April 2017 (Saturday and Sunday) from 10.00AM to 10.00PM at Ground Central Floor, Berjaya Times Square Kuala Lumpur.
There will be a variety of new products for consumers to explore and new brands on the shelves such as color cosmetics, functional skin care, lifestyle, healthy food and beverages as well as yummy snacks. As an added treat, visitors to the roadshow will be able to receive Korean products goodies bag sponsored by Tony Moly, Karmart, Acai Preto, Kioda, and Miseoul.
Not forgetting the Hallyu fans, get ready for a delightful array of activities during the road show such as:
- K-Pop cover dance
- Hands-on traditional Korean culture and art workshop
- Experiencing Korean Hanbok (a traditional Korean costume)
- Enjoy the tasty Korean street food
- K-Beauty and K-Snacks samples to try on.
The “Hallyu” Movement
In recent years, the “Hallyu” wave or Korean wave, which describes the popularity of Korean culture, has intensified. Just last year and the beginning of this year, K-dramas such as Descendants of the Sun and Goblin and hit songs by K-pop groups such as EXO and Twice have further ignited the interest in K-Culture amongst Malaysians.
The 3rdedition of the Korean Lifestyle Road Show will feature ‘ALL THINGS KOREAN’ especially for “Hallyu” fans, ranging from K-Beauty, K-Culture K-Food, K-Lifestyle and many more.