The Korean Lifestyle Road Show 2017 organized by CNE Global Sdn Bhd was successfully held on 22nd and 23rd April 2017 at Ground Floor Central of Berjaya Times Square. It was an event to embrace the appreciation towards Koreans’ unique culture and trendy products among Malaysians.
About 25,000 visitors attended the road show with the intention to get healthy Korean food and beverages, interested with the trendiest Korean beauty products, as well as experience unique Korean traditional arts and culture in Korean Lifestyle Road Show 2017. Many freebies were given out to the public such as beauty products, healthy snacks and the prizes for Facebook activities winners which were Korean products sponsored by Preto Acai, KIODA, Miseoul, Tony Moly and Karmart. “We always look forward to share Korean culture and trends to the Malaysians, by creating a wonderful Korea ambiance here through showcasing the traditional culture to experience and offer the trendiest products from Korea.” said Ms. Nicole Kim, the manager director of CnE Global, the event organizer.
Participated food and beverages as well as beauty brands from South Korea had made visitors curious to know and eager to try with their friends and families back at home. The food and beverages products focus on improving health-being and for the beauty brands products are absolutely natural. Each of the brands has its own unique benefits that will improve Malaysians inner and outer glow through the Korean way.
The two-day event had a range of K-activities such as the traditional Korean art and culture workshop that allowed the locals to experience Korean traditional wear, otherwise known as “Hanbok” and having their names written in Korean calligraphy style. “I was extremely excited to know that the event had Hanbok for adults as well as kids to try on. The adult version gives an elegant and innocence vibe and as for the kids version is so cute!” said Ms. Tan Chea Mei with her kids, who is one of the visitors exciting waiting for their turn with the Hanbok.
The free Korean street food tasting was another highly awaited session as it was the famous and delicious Toppokki (soft rice cake with sweet red chilli sauce) being served. Not forgetting the core of Hallyu, the K-pop cover dance which covers the most popular and influential K-pop songs of all times, Genesis; whom was the champion for Dream Stage Dance completion in Singapore and Universal Music Malaysia Kpop Crazy Party. They had made the crowd went on their toes enjoying the performance and music.