KCON USA presented by Toyota, the world’s largest Korean culture convention and music festival, has announced ASTRO and NCT 127 as the next additions to the concert line-up, joining SF9 and GIRL’S DAY.
This year’s string of international KCON festivals is operating under the banner theme of “Let’s KCON,” which underlines the festival’s essence – present since its inception – to promote engagement between the fans themselves, between fans and the stars, and between fans and the multi-faceted cultural phenomenon of Hallyu. “Let’s KCON” is a rallying cry for fans to enjoy the festivities in New York, Los Angeles, and other cities as they become the temporary headquarters of the Korean wave.
NCT 127 is part of the K-pop boy group NCT, which stands for Neo Culture Technology. The group consists of nine members: Taeil, Johnny, Taeyong, Doyoung, Yuta, Jaehyun, Win Win, Mark, and Haechan. The number 127 represents the longitude coordinates of Seoul, South Korea. NCT 127 made their debut in July last year with a mini album titled NCT #127. Their second mini album, Limitless, was released digitally on January 6, 2017, and physically on January 9, 2017. The new album scored No.1 spot on Billboard’s World Albums Chart upon its release. The NCT unit is reported to be making a comeback with their third mini-album, titled NCT #127 CHERRY BOMB on June 14, 2017.
ASTRO is a six-member boy group that debuted on February 23, 2016, with their mini-album Spring Up. Prior to releasing their debut album, HIDE & SEEK, the group starred in their own web drama series, To Be Continued, in August 2015, as well as their own reality television show Astro OK! Ready in January 2016. Since then, their music video for “HIDE & SEEK” has gained over 5.2 million views and their official fanclub name has been revealed as AROHA, which stands for ASTRO Hearts All Fans. ASTRO dropped their fourth mini album, titled Dream Part.01 with title track “Baby” on May 29, 2017. Their first concert, ASTROAD, has been announced to take place at the Olympic Park in Seoul on July 15 and 16, 2017.
Since its launch in 2012, KCON has grown exponentially to become the undisputed epicenter for all things Hallyu (a.k.a The Korean Wave). The expansive event, which spans three days, takes place within the Staples Center, the Los Angeles Convention Center, and the surrounding entertainment district on August 18-20. In addition to star-studded concerts, fans in attendance will experience more panels and workshops than ever before, with offerings on everything from K-beauty and K-food to e-sports and K-drama.
KCON 2017 LA combo tickets will go on sale at 10am (PST) on July 7. The New York metro area edition of KCON 2017 USA will be returning to the Prudential Center next month on June 23 and 24.