This summer, the new original series Road to KCON presented by Toyota will follow the popular K-pop dance troop the Koreos as they make their way across the country in the new Toyota C-HR on their way the largest Korean pop culture fan convention in the world, KCON 2017 LA (www.kconusa.com). Along the way the group of diverse dancers with unique backgrounds will visit different town where fun missions and games from popular Korean game shows like Running Man will wait. They will also meet different Americans along the way as they spread their love of K-pop. As the long-running presenting sponsor for KCON USA, Toyota is a consistent supporter of the Korean wave, with the creation of Road to KCON being the next exciting chapter.
The series is set to premiere this summer prior to KCON 2017 LA. Eight episodes, each under ten minutes are planned with one episode airing each week on KCON.TV – the leading short form streaming video platform dedicated to Korean entertainment and beyond. The finale will take place at KCON 2017 LA, which will take place on August 18-20 at the Los Angeles Convention Center and the Staples Center in Downtown Los Angeles. Additional content will also air on KCON.TV and the Koreo’s social channels.
KCON USA presented by Toyota is the world’s largest Korean culture convention and music festival with events in both New York and Los Angeles. Each event features multiple days of fan convention with workshops and panels covering all aspects of Korean entertainment and culture. KCON also features multiple nights of concert with the top headlining acts in Korean pop music performing. For the latest KCON news, fans are invited to visit www.kconusa.com and follow @KCONUSA on Twitter, where additional artist line-up and other information are being announced. They can also join the conversation with #KCON17NY.