Etude House, Korea’s No. 1 makeup brand targeting young beauty seekers, opens its first flagship store with a brand new concept at the Sunway Pyramid Shopping Mall in Malaysia. The new flagship store spans 2,455 sqft and will house more than 1,000 product lines ranging from cosmetics, skincare, body care, perfume, hair care, nail colors and more.
The brightly-lit store furnished with sweet color-themed and trendy mood interior brings the brand’s culture of Makeup Play to the next level with fun, interactive, and engaging features. The aim is to provide customers with an enjoyable experience to discover their own unique beauty with Etude House.
Special features at the flagship store include the ‘Find Your Look’ section that presents the ‘Etude House Signature 9 Looks’ with distinctive product highlights and 9 how-to video tutorials where customers can watch, learn and discover the looks and products that best suit them. Customers can also immerse themselves at the beauty interactive zone to select their ideal cushion compacts. A dedicated makeup studio provides customers with access to professional makeup services.
Introduced for the first time is the ‘Dear My Glass Tinting Lips-Talk’ collection where customers can make a statement with the makeup that they use. The collection carries 20 different lip shades and 20 uniquely designed lipstick cases where you can mix-and-match, and customize your lipstick to your personality and mood. Customers can look forward to special lipstick case designs from pop art-inspired, quirky to pastel and sweet. Engraving service is available in store for customers to take their Lips-Talk personalization to the next level with special engraving on their lipstick available in three selections of language – Korean, Malay and English. Complimentary engraving service for their Lips-Talk is redeemable with the purchase of one complete set at a promotional price of RM56 during store opening.
“At Etude House, we believe that makeup should be a fun experience. We hope our customers can spend a great and enjoyable time at our store, learning and discovering their beauty, the secret of Korean makeup innovation, and the fun of makeup through our quality products and store experience,” said Ms. Guemjoo Kwon, CEO of Etude Corporation. “We hope all girls will experience fun with our MakeUp Play that embodies the core of our brand.”
The first Etude House flagship store is slated to open with a grand launch at 10am, 18 August 2017 at Lot G1.76 & G1.77, Ground Floor, Sunway Pyramid Shopping Mall.
*Special Note: Krystal Jung, Etude House’s Ambassador will not be presented at the Grand Opening of the first flagship store in Malaysia. There is no information or confirmation to date on her future visit to Malaysia for Etude House.