Mamonde, a beauty brand that is inspired by flowers, under Amorepacific Malaysia sets foot in East Malaysia for the first time with an in-store launch at Sephora Imago Mall.
Mamonde debuted in Malaysia 2 years ago with its first counter at AEON 1 Utama, Petaling Jaya. Since then, the brand has established 6 beauty counters in Peninsula Malaysia covering the Klang Valley, Penang and Johor Bahru. Apart from beauty counters, Mamonde products are also carried by Sephora stores in Mid Valley (Kuala Lumpur), 1 Utama (Petaling Jaya), IOI City Mall (Cyberjaya) and Komtar (Johor Bahru). To make its products more accessible to its customers all over Malaysia, Mamonde also collaborated with 11street and Lazada.
“We are excited about the customers’ response in Kota Kinabalu. Though Mamonde products are made available through online stores but it is different from having a physical store. It is a different experience when you can try the texture and smell the scent of the products and it is also an opportunity for customers to see and touch the products for themselves,” said Celine Diong Brand General Manager of Mamonde Malaysia. According to Diong, the brand is looking at expanding beyond just Kota Kinabalu but also to other parts of Sabah as well as in Sarawak.
Customers shopping at Sephora Imago can look forward to Mamonde best-sellers such as the First Energy Essence and Serum, Flower Facial Masks, Skin Fit Masks, Floral Hydro Range, Brightening Cover Powder Cushion as well as other flower-inspired products. Price ranges from RM19 for a piece of Skin Fit Mask to RM129 for the Moisture Ceramide Intense Cream.
Mamonde is the first skincare brand of its kind that uses only flowers as its key ingredient coupled with other natural ingredients in its formulation. Amorepacific has invested a great deal in R&D to ensure the efficacy of Mamonde products and that these products are gentle on the skin just like the characteristics of a flower.