Gangwon Province of Korea Presents “New Horizons” over Olympic Legacy Tourism to Malaysian Market

Gangwon Province of Korea and Korea Tourism Organization (KTO) Kuala Lumpur Office hosted the seminar entitled “Gangwon 2018 Malaysia Winter Tourism Night” at The Majestic Hotel Kuala Lumpur to introduce the marketing plan to develop the extraordinary travel program with Malaysian partners throughout the year.

During the business networking time, over 100 local Malaysian travel agents have actively consulted with major attractions and ski resorts in Gangwon Province such as Nami Island, Yongpyong Resort, Phoenix Pyeongchang and Daemyung Hotels and Resorts as well as 10 Korean “GITAB” (Gangwon International Neo Tourism Advisory Board) ground operators to discover brand new tourism resources in Gangwon Province for future business leads.

Mr. Jeong Il Sub, Chief Director of Tourism Marketing Department of Gangwon Province Office stated, “As the hosting province of 2018 PyeongChang Winter Olympic Games, we would like to showcase Olympic legacy themed programs and infrastructures that Gangwon Province has worked on. We hope our Malaysian partners have found the new horizons in Gangwon for future development today.”

HE Dr. Toh Kyung Hwan, Ambassador of the Republic of Korea whose hometown is Jeongseon county, Gangwon Province made a congratulatory speech to deliver the special appreciation to Julian Yee, the newly appointed Gangwon Tourism Ambassador for contributing to connect Malaysia and Gangwon Province of Korea by participating in PyeongChang 2018 Winter Olympic Games. And, he highlighted Gangwon Province as the best destination to experience the winter activities and cultures in Korea.

 MICE Destination: Unique team building and venue under Post Olympic theme

Curling is a sport in which players slide stones on a sheet of ice towards a target area which is segmented into four concentric circles. It is a good team building game as a great deal of strategy and teamwork go into choosing the ideal path and placement of a stone for each situation. Gangneung, Gangwon Province and Korail developed this curling game into tourism product entitled “Yeong-mi Curling”, which is named after the curler in Korean curling team in PyeongChang 2018 Winter Olympic Games.

Wish Tree at Wolhwa Street in Gangneung was built to wish a great success of PyeongChang 2018 Winter Olympics, good luck to athletes and for everyone’s dreams come true. Visitors can write the wish on the carp fish shaped board to hang it on the wish tree.

 Wonderland of Snow: Malaysian Snow Festival to commemorate 2018 PyeongChang Winter Olympic Games

Well known enough for winter paradise, Gangwon Province with KTO and ski resorts has developed premium ski festivals named Fun Ski (Yongpyong Resort), Go Go Ski (High 1 Resort), Viva Ski (Daemyung Vivaldi Park) and Snow Club (Phoenix Pyeongchang) and received great feedbacks from foreign visitors. With the plan to expand the stream to Malaysian market, Gangwon Province will inject some Malaysian theme in the snow festival with Hallyu contents and entertainment programs.

 Premium Contents: Festival, DMZ, Hallyu, Sports, Gastronomy and others

Unlike the stereotype that it’s only famous for Winter, Gangwon Province has diverse year-round festivals as Goseong Lavender Festival (Jun), Pyeongchang Hyoseok Cultural Festival (Sep), Jeongseon Arirang Festival (Oct) and Hwacheon Ice Fishing Festival (Jan). From “Winter Sonata” to “Goblin”, many K-drama shooting locations can be found in Gangwon Province, especially Taebaek Hanbo Coal Mine for Descendants of the Sun is been loved by Malaysian tourists to trace Song Song couple’s memory. Authentic local dishes in Gangwon Province as Dakgalbi (Chuncheon), Hwangtae (Pyeongchang), Gondre (Jeongseon), Chodang Dubu (Gangneung) and others are the main elements for gastronomy tour in Gangwon Province.