As the K-Pop craze reaches its peak in Malaysia, TikTok has launched the #JennieSolo global challenge in collaboration with Jennie, one of the members of BLACKPINK, the world’s most popular K-Pop girl group.
To promote her latest single titled ‘Solo’, Jennie kicks off the challenge to inspire her fans all over the world to join in on the hottest K-Pop craze.
With its easy-to-use tools, interactive features and intelligent discovery system, TikTok’s platform for short videos is fast becoming a launchpad for music artists to promote their latest hits, as it allows them to connect with a global audience. Since the launch of the challenge this week, more than 240,000 videos have been uploaded by fans all over the world, garnering nearly 80 million views and counting.
Malaysian fans can get in on the global challenge and stand to win exclusive signed merchandise from Jennie herself! Lucky winners will be announced on December 5, 2018 via the TikTok@globalchallenge and Instagram@tiktokglobalchallenge channels.
Prior to this challenge, Jennie and the rest of her group at BLACKPINK have introduced their single titled “Ddu-Du Ddu-Du” on TikTok, breaking records with a over 35 million total video views worldwide. Currently, BLACKPINK’s TikTok account is among the most popular channels, with 3 million followers and growing.
Jenny’s latest hit, ‘Solo’, has been consistently topping the Korean music charts in two consecutive weeks following its release. ‘Solo’ has also topped the iTunes charts in 40 countries, with Jennie becoming the first Korean female solo singer to top the iTunes worldwide music chart. The music video for ‘Solo’ has surpassed 80 million viewers in 13 days, and as of 25th of Nov, Jennie won first place in SBS Inkigayo.