OTT platform under Television Broadcasts Limited, announces today that it has broadened its partnership with CJ E&M HK and tvN Asia to co-produce its first original program 《Get It Beauty On The Road》 Hong Kong Edition.
This strategic move swiftly follows the introduction of CJ Korean Entertainment Pack to the market last year. The program sees Korean model and global influencer, Irene Kim, and Hong Kong actress, Priscilla Wong as hosts and aims at extending the power of popular Korean beauty show《Get It Beauty》to Hong Kong. The 4-episode《Get It Beauty On The Road》Hong Kong Edition will premiere on myTV SUPER on 17 Dec 2018, and on tvN in Asia, TVB Anywhere and TVB App Maiduidui shortly after.
To mark the production of《Get It Beauty On The Road》Hong Kong Edition, a press conference was hosted on 18 Nov with honorable guests and media friends in attendance.
Ms. Anne Chan, Chief Operating Officer of CJ E&M HK remarked, “We are able to produce 《Get It Beauty On The Road》Hong Kong edition in such a short turnaround time, all thanks to the teamwork with the professional myTV SUPER teams. We are glad to have such an honorable partner to work hand in hand in bringing Korea’s most popular beauty show to Hong Kong. As the beauty and cosmetics market blossoms in Hong Kong, we hope that the show could introduce even more tips and information to our audience.”
Female audience always favors beauty and infotainment programs nowadays; amongst all, the most popular one is definitely Korean beauty program 《Get It Beauty》which discusses women’s favorite topics varied from make-up to nutritious in-take and sports. Make-up professionals share their beauty tips whilst top online influencers share useful make-up skills for daily casual occasions. Adapted from the successful format,《Get It Beauty On The Road》brings the audience out of Korea to various places like Singapore, Malaysia and now Hong Kong.
The program segment “Talking Mirror” invited popular Hong Kong artists, Grace Chan and Sharon Chan, to take short clips and share make-up and skin-care tips with viewers. In the press event, program hosts Irene Kim, the Korean model and global influencer, together with Priscilla Wong and guest host Richard Juan, shared interesting moments during shooting. Irene and Priscilla even shared some sneak peeks of beauty trend for Christmas this year.
《Get It Beauty On The Road》Hong Kong Edition is supported by the following sponsors: The history of Whoo, belif, VDL, THE FACE SHOP, M‧A‧C Cosmetics, CRYSTAL MOIST, MINI, The Body Shop and Harbour City.