Known for their tear-jerking dramas, pop bands and affinity towards spicy cuisine, Korean culture has been taking Malaysia by storm! Loyal K-fans can rejoice as eCurve rides on the Korean wave with a K-Pop talent show, as part of an exclusive Korean-inspired festival during the school holidays.
The highlight of the campaign was the K-Heat Kpop Talent Show 2019 which showcased both K-Dance competition and K-Sing competition. The K-Dance competition was judged by Choi Ssaem, Sachie Amira, member of TigaSoul as well as popular singer and songwriter; Iylia Anis, leader of Kueendom and special celebrity judge, Mix, Leader of Brute and winner of Kpop International Dance Cover Competition.
32 teams competed against each other and the competition was tough as contestants were judged not only on synchronisation but also the authenticity of the dance moves and use of creativity in the performance.
For the K-Sing portion of the competition, a total of 36 participants battled against each other. The contestants were judged on various criteria including singing ability, personality and pronunciation by Choi Ssaem, Amira and Iylia Anis.
From August 9 to 18, 2019, eCurve played host to the Kolours of Korea Festival 2019, which saw an array of Korean merchandise, food and performances to satisfy one’s Korean cravings. Various Korean-themed challenges, merchandise and food kept patrons fully entertained during the campaign period.