Spread the Holiday Tune with innisfree Green Holidays

November 26, 2019December 1, 2019 Jiji

Korean beauty brand innisfree Malaysia is celebrating another year of giving back to the community with the brand’s Green Holidays campaign. This year, they collaborated with Netherlands-based artist, Jordy van den Nieuwendijk, who has created a series of designs for the 2019 Green Holidays Collection, inspired by the joyful music of the season.

The revamped store looks and feels less like a conventional store and more like an artisanal workshop experience.

But the whimsical and bold designs are not the only thing worth fanfare – innisfree Malaysia is continuing their commitment to the children of Mukim Tulid & Tatalaan, Sabah through supporting World Vision’s Malaysia Assistance Fund. The Fund aims to support children and child-related work in Malaysia through health and nutrition, education, livelihood, and child protection projects.

The storefront will pay homage to the brand’s home in Jeju Island with a layered designed inspired by the pillar rocks of the island.

“As a global brand with an international presence, we are always looking for ways to support the communities that we belong to. Some of Sabah’s most vibrant and lively communities lack access to basic necessities like clean water and healthcare. We are hoping that our contribution this holiday season can assist to relieve some of these burdens and help the effort to bring about long-term, sustainable changes,” said Johnny Nam, Brand General Manager, innisfree Malaysia.

A new store identity that captures the modern and lively nature of innisfree.

The theme of this year’s innisfree Green Holidays is “Light Up Your Hearts & Spread the Joyful Tune.” Keeping with that, the much anticipated innisfree DIY Kit this year is a DIY Paper Speaker Kit. Designed to make, enjoy, and share feelings of nostalgia and magic of the holidays, these old-school inspired paper speakers would be a welcome addition to the other festive decorations around your home. They are available for RM10 with the purchase of any product part of the innisfree 2019 Green Holidays Collection or for RM30 by themselves. For each DIY kit purchased, innisfree Malaysia will put forward RM10 to World Vision’s Malaysia Assistance Fund – aiming for a total donation amount of RM100,000.

Excited inni-friends & shoppers lined up early in the morning to enter and get the first taste of the new store identity in innisfree’s Pavilion outlet.

With the new year just around the corner, the time feels right for a chance to start afresh. innisfree will be implementing a new store identity that captures the modern and lively nature of the brand, inviting and encouraging inni-friends to experience the natural benefits of Jeju Island in the store. This effort will be worldwide and Malaysian inni-friends can get their first taste of it at the brand’s Pavilion Kuala Lumpur outlet this November.

innisfree 2019 Green Holidays Collection – they collaborated with Netherlands-based artist, Jordy van den Nieuwendijk, who has created a series of designs inspired by the joyful music of the season.

inni-friends can look forward to walk into what looks and feels less like a conventional store and more like an artisanal workshop experience. The storefront will pay homage to the brand’s home in Jeju Island with a layered designed inspired by the pillar rocks of the island. The interior takes its inspiration from a workshop in use, in which natural materials have been transformed for the sake of creation.

innisfree Malaysia will put forward RM10 to World Vision’s Malaysia Assistance Fund for each DIY Paper Speaker Kit purchased.

inni-friends will be invited to take a glimpse into the innisfree process, and be reminded of the ways the products are carefully crafted with them in mind. For more information about innisfree’s Green Holidays Collection, visit their website [www.innisfree.com], Facebook [innisfreeMYS], and Instagram [innisfree_malaysia].