Another accomplishment for the AirAsia Group, as the former, along with Universal Music Group, announced the launch of a new record label, the RedRecords at The Chow Kit Hotel earlier today.
At the launch, Tony Fernandes, CEO of AirAsia Group mentioned that it is a return to his musical roots. “This announcement is incredibly important to me. It appears life has come full circle for both myself and my AirAsia brothers, Kamarudin and Nadda, whom I met through our early days in music. We have already revolutionised air travel enabling everyone to fly and as we celebrate 18 years of operation for AirAsia – we are focused on transforming the airline into a global digital travel and lifestyle leader.
Now we are also heading back to our musical roots to revolutionise the future of Asian pop culture and give it the world wide stage it deserves in conjunction with Universal Music to launch RedRecords.”
Hassan Choudhury, Head of Music for AirAsia Group and appointed as CEO of RedRecords said, “This is an excellent opportunity to leverage of both AirAsia and UMG’s potential in a musical journey. Having worked for both of these incredible companies, witnessing first hand their enormous strengths in their respective industries, I aim to bring the creative forces of both teams together in order to help develop the undoubted music talent that lays here in Asia.”
Thai-pop sensation Jannine Weigel was announced as the first artists to sign under the label. Teary eyed with the warm reception received at the Press Conference, Jannine said “I’m so proud to be the first artist to sign to RedRecords and to have the support of this amazing team helping to take my career to even greater heights. My fans are going to love all the incredible experiences that we have in store for them. I cannot wait for you to hear my new music.”
“We just agreed on this contract recently and haven’t discussed on the details of the album yet. So we will be focusing on that for the next few months before we can announce anything” said Jannine at a private interview after the Press Conference.
RedRecords will be based in Kuala Lumpur and Los Angeles and will combine Universal Music Group’s industry leading track record in artist development with AirAsia’s regional and global marketing strength to expand A-Pop’s (ASEAN pop, according to Tony) reach beyond national borders and languages to reach audiences around the world. In addition to artist development and A&R, the label will provide distribution and marketing, as well as management and agency services.