Actress Song Ji Hyo, Honorary Ambassador for the Biggest Korea Brand & Entertainment Expo (KBEE) in Singapore

Korea Brand & Entertainment Expo is one of the most famous K-Lifestyle festival that combined Hallyu, such as Hallyu stars and concerts, with promotion of consumer goods and service products of Korea. Around 120 enterprises of Korea’s well-loved cosmetics, fashion… Continue Reading

2016 : A LOOK AT HALLYU IN MALAYSIA

As 2016 closed the curtain, we are back with our year end post! If you are a long time fan of our site, you might be familiar with our round-up of Hallyu events in Malaysia. Take a look at how Hallyu… Continue Reading

2014 : A look at Hallyu in Malaysia

Welcome new year, 2015! 2014 is finally over, and let’s have a moment to go through what happened in Malaysia’s Hallyu scene this year. Although 2014 wasn’t a good year for K-pop in general, it did not stop the continuous… Continue Reading