Song Hye-kyo is the new face of Laneige
Korean cosmetics brand Laneige has chosen Hwangjiny star Song Hye-kyo as the 2008 face of Laneige.
Song replaces My Sassy Girl actress and CF Queen Jeon Ji-hyeon, who represented the brand since Jan 2004.
A spokesperson of the company said: “In order to change our present image and to successfully launch a new marketing scheme as a Young Premium Brand we decided to change our main model.”
The 26-year-old Song, who was chosen because of her “doll face”, milky-white skin and enchanting eyes, recently completed a photo shoot for Laneige at a studio in Seoul Kang-nam recently.
Hoping to find pictures of Laneige’s new face online, I surfed on over to the brand’s official website. Nope, no sight of Song Hye-kyo there. Jeon Ji-hyeon’s pics are still online.
Both are beautiful! But Song Hye Kyo’s attractive and youth looking! Song Hye Kyo’s perfect for skin care products commercial.
OMG.. song hye kyo looks so different here..in a bad way, because it looks like plastic!
GGGRRRRRrrrrrrr!!!!!
jun ji hyun is pretty, but in the k-drama world, song hye kyo & kim tae hee are such classic beauties.. they are both so lovely, it’s sickening..
hahaha…sorry, clammy. If it helps, u can mentally retract my latter statement. ;P
I’m sorry… Am I hearing this right? Jun Ji-Hyun possibly NOT better? I THINK NOT!!! SO WRONG!!
They are both very beautiful. Since I dunno JJH (never saw her acting perf), I’m leaning toward SHK
she looks old.
Jun Ji Hyun is a better model for sure.
for me song hye kyo is WAY hotter..i prefer her than jun ji hyun..
How dare they get rid of Jun Ji-Hyun!!!
Jun Ji Hyun is hotter. And had really interesting CFs :teehee:
-sLaVe