LINE, the fastest-growing mobile messaging service, announced its goal to grow its Malaysian user base at a press conference held at Aloft Hotel, Kuala Lumpur on April 12.
LINE aims to grow in the Malaysian market through collaborations with local businesses, local artistes’ official accounts and a colorful and exciting campaign featuring Korean star Choi Siwon.
Star of the LINE TV Commercial, Choi Siwon and Lee Jinwoo
For the local campaign, Siwon starred in a TV commercial (filmed in Malaysia) about a guy interacting with his girlfriend through LINE. Siwon was at the press conference to show his support, and to introduce his avatar and virtual room through LINE Play.
In the commercial, which was shot in Tasik Ampang Hilir — amongst other familiar Kuala Lumpur hot spots; shows a couple, though separated by physical distance, communicate with each other via LINE. This showcases LINE’s global aim which is to bridge the gap between people in the ever expanding digital world. Hit play watch the commercial.
“We have carefully selected Malaysia as a key market for this new transition as we feel that Malaysia has a high growth potential and also has one of the highest smart phone penetration rates in the word. Therefore, we plan to shape LINE and its family brands to complement the needs of our users in the Malaysian market, by continuing to invest in enabling simpler and more convenient use of the service, connecting users around the world without any borders between desktop and mobile” said Kang Hyunbin, Head Director of LINE PLUS Corporation.
LINE is NOT just a mobile messaging application. With games, tools, social connectivity and entertainment applications complementing LINE messenger, LINE allows users to create, share and connect with one another across any platform.
Center: Lee Jinwoo, General Manager of Global LINE Business Office
“We expect 2013 to be a year of transformation for mobile messengers to become a mobile platform for content distribution. LINE has already established partnerships with many local businesses, corporations, as well as well know personalities to grow its local content and provide a more enriching experience for our users who are always seeking new ways to enhance their lifestyles” said Lee Jinwoo, General Manager of the Global LINE Business Office.
Apart from Choi Siwon, LINE has also gained support from local artistes via LINE Official Accounts that allows them to communicate directly with fans. Among the celebraties are Zizan Razak (from Raja Lawak), Danny One, Liyana Fizi, Isaac Dang, Chris Tong Bing Yu, Jane Ng and KeQing.
Siwon with local artistes
Other than celebrity partnerships, LINE is also a new platform for music. G-Dragon from Big Bang recently released a new song via his LINE Official Account. In addition, fans are able to download an exclusive set of G-Dragon Stickers and use them in conversations, which allows them to listen to his new song for free.
In Malaysia, LINE also support’s NOKIA S40 platform and comes pre-loaded on NOKIA Asha smartphones. This is in addition to the iPhone, Android, Windows Phone and Blackberry.
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Source and Picture credits: LINE
Related story: Choi Siwon in Malaysia for LINE