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Samsung’s new Galaxy S7 edge takes Malaysia by storm!

Samsung Galaxy S7 edge is now in Malaysia! The concourse floor of Suria KLCC was packed with hundreds of gadget enthusiasts and Galaxy fans as Samsung Malaysia Electronics officially launched its latest and highly anticipated device of the year, the Samsung Galaxy S7 edge – answering exciting rumours about its arrival once and for all.

Lee Kwangsoo Samsung Galaxy S7 edge

Dubbed as the game-changer and a representation of the next generation of smartphones, the Galaxy S7 edge is a combination of powerful features and enhanced performance – all packed in a refined and ever-stylish body.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience. We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible,” said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.

While the grand debut of the Galaxy S7 edge stole the show and interest of passing shoppers and invited guests, it was the special appearance of Korean superstar, Lee Kwang Soo that set the mood for this major affair – setting the crowd off with double the thrill and excitement.

 “When I heard that Samsung is launching the Galaxy S7 edge in Malaysia, I knew I had to be a part of this launch. The Galaxy S7 edge is the perfect combination of style, performance and entertainment and being able to pick mine up in a very welcoming country where I also get to visit my fans is quite the experience. The search for my perfect smartphone has never ended better!” exclaimed Lee Kwang Soo at the launch event of the Galaxy S7 edge.

To celebrate the grand success of its new Galaxy S7 edge, Samsung Malaysia Electronics also took the opportunity to share a portion of its success with Suriana Children’s Welfare Society. As a socially responsible company operating in Malaysia, Samsung Malaysia Electronics contributed RM 17,000 to the organization – where the funds will be channelled towards providing under-privileged children the opportunity to explore and to develop their talents. As a company that continuously innovates for a better tomorrow, Samsung aims to provide a better future as well as empower and inspire children to become visionary future leaders.

The Galaxy S7 edge: A Game-Changing Smartphone

Samsung Galaxy S7 edge Launch event

The Galaxy S7 edge introduces the first Dual Pixel camera on a smartphone, delivering brighter and sharper images. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture F1.7 and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

The 5.5-inch Quad HD Super AMOLED on Galaxy S7 edge is constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. With the enhanced edge screen, users can access the Edge panel to easily see favourite content and services with just a swipe of the thumb. The device’s new Always-On Display, gives users a simplified, zero touch experience where they do not need to worry about missing a call or important notification.

Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications. Galaxy S7 edge is equipped with IP68 capless dust and water resistance for up to 1.5m of water and up to 30 minutes.

Designed to meet the way consumers use their phones – all of the time – the Galaxy S7 edge has a bigger battery capacity (3,600mAh), an enhanced processor and the latest Android OS (Marshmallow) to ensure that the batteries are used to their full potential. Its big battery allow for a full day of high mobile usage, without users having to worry about re-charging*. Packed with incomparable fast wired and wireless charging, charging time has reduced dramatically and is especially ideal for users who are always on-the-go.

As far as storage is concerned, the Galaxy S7 edge is equipped with a microSD card slot that can host up to 200GB of expandable storage, equivalent to almost 200 movies or 50,000 photos based on 1GB movie and 4MB photo. The improved microSD card slot also works as a hybrid SIM card tray. The days of annoying re-start of the phone just to swap between SIM cards are over thanks to this cleverly-designed hybrid tray.

Samsung also made significant hardware and software updates to optimize gaming performance on the Galaxy S7 edge. The powerful processer and bigger battery capacity ensures longer playing time, and the internal cooling system keeps the device cool. Game Launcher arranges all your games in one place automatically and the Game Tools allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with the Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games smoother, less lag and with lower battery consumption.

Samsung also introduced its first ever Galaxy Butler Service – a personalized ownership service exclusive to the Galaxy S7 edge. Underlining the brand’s all-encompassing Galaxy experience, this unique service offers a 24/7 hotline, free pick-up and delivery service, priority express counters and 1-hour repairs service, remote management, smart switch and 7-points check-up – assuring a peace of mind to owners on their consumer journey. Users can now look forward to Samsung’s promise of a seamless and enjoyable ownership experience.

The Galaxy Experience

Galaxy S7 edge_Gold_Silver

Samsung understands that the innovation and excitement around smartphones is no longer just about the hardware, but also about the overall experience. Smartphones are more than a phone today; they are the gateway to a galaxy of connected devices and experiences.

To address the changing marketplace, Samsung is focused on building an ecosystem of new experiences that feature industry-leading software and services to constantly improve how consumers connect to the different facets of their lives, and to each other.

Whether it is the seamless connection of Galaxy S7 edge with the new Gear S2 to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines the possibility of mobile experience by introducing a constellation of seamless and complementing products.

The Galaxy S7 edge will be available in Malaysia starting 18th March 2016. Offered at the recommended retail price of RM3,099 (inclusive of 6% GST), the Galaxy s7 edge is available in three colour options – Black Onyx, Silver Titanium and Gold Platinum.


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