[Event Coverage] Say Yes to NeNe Chicken, it’s now here in Malaysia

Be sure to say Yes, Yes when your friends invite you to have lunch at NeNe Chicken or take the lead and invite your family for a delicious treat! The famous chicken chain from South Korea is now available in Malaysia, starting with it’s first store in Sky Avenue, Genting Highlands, boasting all natural ingredients, fresh and wholesome tasting chicken.

Customers enjoying NeNe Chicken on its opening day

NeNe Chicken has been around since 1999 with stores in 4 countries, including Malaysia. “NeNe Chicken has been so well received in the countries it has operated in, and when the opportunity came to bring it to Malaysia, we immediately said Yes! Yes! We look forward to delighting our customers with not just only our food, but also our core values on the benefits of eating well and working with the community around us to create harmony and happiness.” said Managing Director of NeNe Chicken Malaysia, Raymond Wong.

The Malaysian store opens with a joint effort by NeNe Chicken Korea and ST Group, with the latter being responsible with the expansion of NeNe Chicken to 12 locations in Australia since 2015. “We are passionate to be in the F&B business and we understand the importance in maintaining the quality of the food we serve and the customer experience. As such, we are really honored to work with NeNe Chicken in its expansion to Malaysia, and we believe our expertise and knowledge will help create a strong presence.” said Saw Tatt Ghee, Managing Director of ST Group.

As Sky Avenue Genting being the first location for NeNe Chicken in Malaysia, the next location will be in Starling Mall, Damansara Uptown, in the first quarter of 2018. “We will have a few more stores in 2018 if we can secure the right locations, the plan is to have 20 stores which includes East Malaysia by 2020.” added Wong.

Chairman of NeNe Chicken Korea, Chul Ho Hyun and Managing Director of NeNe Chicken Malaysia, Raymond Wong

K-popped! was invited to the opening of the first store and sampled the different flavors of NeNe Chicken. Ranging from Original, Bulgogi, Swicy and Freaking Hot, the flavors will definitely satisfy a fried chicken lover of all sorts. We’ve tasted all four flavors and this is what we think; Original – crispy on the outside and juicy on the inside, Bulgogi – chrispy chicken glazed with sweet soy sauce, Swicy – sweet and mildly hot chicken while Freaking Hot – is definitely what the name suggests, take it with caution! NeNe Chicken also serves Original Chicken burger and Kimchi burger for those who prefers burgers rather than just chicken.

NeNe Chicken Malaysia is operated by NNC Food Industries Malaysia Sdn. Bhd. a subsidiary of ST Group who have been instrumental in expanding brands such as PappaRich, Ippudo Ramen, Hokkaido Baked Cheese Tart (Australia and New Zealand), iDarts, PAFU (Australia) and Gong Cha (New Zealand).


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