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Song Ji Hyo & 2PM’s Junho & SNUPER named as Honorary Ambassadors for the Biggest Korea Brand & Entertainment Expo (KBEE) in Singapore

Ministry of Trade, Industry, and Energy, Republic of Korea (Minister Yun-mo Sung) and KOTRA (CEO Pyung-oh Kwon) have named Song Ji Hyo, Lee Junho (2PM) and SNUPER as honorary ambassadors and BOY STORY as the Asia Rookie for the Korea Brand & Entertainment Expo, Singapore, Industry – Culture Fusion Expo, hosted in Singapore Marina Bay Sands Convention from November 1st to 2nd.

Korea Brand & Entertainment Expo is one of the most famous K-Lifestyle festival that combined Hallyu, such as Hallyu stars and concerts, with promotion of consumer goods and service products of Korea. Around 120 enterprises of Korea’s well-loved cosmetics, fashion clothing and accessaries, daily necessities, food, health care, K-Pop goods, Education, and ICT are participating in the exhibition & sales promotion, and hold business meeting with Singaporean enterprises.

Song Ji Hyo


Not only performance, fan signing event, press conference, and social contribution event(CSR) of honorary ambassadors will be held, but other various events, such as K-Beauty Makeup Show and Influencer Live Streaming Show, will be held as well, for the festival of seeing, hearing, feeling and experiencing.

Lee Junho (2PM)

As Asia Rookie, a new singer with promising career in Asia, ‘BOY STORY’, the new concept group of JYP Entertainment China and Tencent Music Entertainment Group, is participating. They are a boy group of 6, and all members are Chinese at an average age of 13. They are drawing tremendous attention even before the official debut, as 4 songs of free single have already ranked as Top 1 in major music charts of Mainland China Region. Moreover, their music video has a record of 22 million views. As they have been receiving a lot of attention as leading idols of Asia’s next generation since their debut in September, their first concert in Singapore this time is very well anticipated.



The named honorary ambassadors will strive until the 2nd of November at improving positive image of Korea Brand & Entertainment Expo and our products through various events, such as fan signing event, press conference, and social contribution event (CSR)*, starting from opening greeting and K-Pop performance on November 1st.




* ‘Charity T-Shirt’ with signatures of the honorary ambassadors will be sold at the scene of the social contribution event: Korea Brand & Entertainment Expo, where honorary ambassadors and Korean business enterprises participate together, and all profit will be donated to Singapore welfare facilities. Participating business enterprises from Korea will also donate goods.


Entrance of this Korea Brand & Entertainment Expo is for free, however, the opening ceremony (include K-pop concert)and fan signing event must be attended with an entrance ticket in the order from official website. Details can be checked from official website (http://www.kbee.kr).