NeNe Chicken Continues Momentum in its Expansion Plans For Malaysia
South Korea largest fried chicken chain, NeNe Chicken is back in continuing its expansion momentum to expand their brand within Malaysia. The three new outlets are strategically located at areas which caters to various urban varieties, and are located as follows:
- Sunway Putra Mall, Kuala Lumpur
- Star Mega Mall, Sibu
- Kiara 163, Kuala Lumpur
NeNe Chicken recently officially celebrated the official launch of its first Drive-Thru concept outlet at Star Mega Mall, Sibu. The new outlet was specially built outside of Star Mega Mall to accommodate with its drive-thru feature, providing a hassle-free experience and an option for those who prefer to have their meals grab-and-go.
On top of that, NeNe Chicken has been prioritizing and striving in getting in platforms that could give a peace of mind to the customers by providing better experience for every guest by establishing more outlets, making it available for the fans. Developing partnerships, working hand-in-hand with other merchants such as Grab in effort to provide better conveniences for everyone.
Since the outlet made its debut a year ago in Malaysia, NeNe Chicken had been staying true with their objectives in making sure that everyone within Malaysia will be able to enjoy the ultimate Korean Fried Chicken experience. Sibu is mark as the seventh outlet of NeNe Chicken, and second outlet available in East Malaysia; right after its third outlet that was introduced in Kuching as of last year.
In expanding its restaurants, it has also introduced two (2) new limited-time offer sauces – Mala and Hot Topokki was introduced to delight the local’s spicy taste buds. The new items are only available for a limited time, while stocks last.
“2019 will be a remarkable year for us as we are looking into expanding our stores and introducing more new offerings to all fans. With the aim of enhancing further our brand’s philosophy; creating the ultimate From Seoul to Soul and bringing Korea To Your Fingertips experience for all of our fans across Malaysia. Our Drive-Thru in Sibu consider the highlight for this year’s expansion as it marks another milestone for us to be the first ever NeNe Chicken Drive-Thru in the world.” said Raymond Wong, Managing Director of NeNe Chicken Malaysia.
“The fans love and support plays a big role as it has been our motivation factor to deliver better experience, to be the happy choice Korean Fried Chicken restaurant for everyone, and most importantly allowing us to get to where we are today. Exciting times ahead as we are expanding more outlets and will be introducing more new items to our menu soon.”, continues Raymond Wong, Managing Director of NeNe Chicken Malaysia.
On top of that, the restaurant is looking into its next expansion at one of Petaling Jaya’s most strategic mall, Paradigm Mall, as it is set to open its doors very soon.
Since its first store openings, the outlet has been improvising and taken the opportunity to introduce various type of item; new promo meals and sauces were introduced to complement the menu line-up, and many more will be coming to the store in the future.