KCON wraps up another successful 2019 edition in USA; with 15.7M Tweets
The leading Korean pop culture event, which drew record-breaking 158,000 attendees in USA, drove a wealth of conversations on Twitter
From the Eastern to Western parts of the world; and East Coast to West Coast of America, the Hallyu wave has once again made a splash on Twitter with the return of KCON 2019 USA (@KCONUSA). Organized by CJ ENM, KCON concluded its triumphant 4-day event at the renowned Los Angeles STAPLES Center and Los Angeles Convention Center on 15-18 August, following other successful events in New York on 6–7 July, and Tokyo, Japan (@kconjapan) on 17–19 May.
Whether it was to talk about their favourite Kpop artists or Korean beauty brands, Twitter was where fans turned to talk about #KCON19NY and #KCON19LA, and engage with exclusive only-on-Twitter content, with 15.7 million related Tweets and over 17.6 million views of video content on Twitter from July 6–8 for KCON NY and from August 17–19 for KCON LA.
“Kpop has undoubtedly been one of the biggest topics on Twitter, and this Hallyu wave will only continue getting bigger because of the exclusive content we provide fans,” said YeonJeong Kim, Head of Global Kpop Partnerships at Twitter.
“Twitter’s unique position as a real-time communication platform makes them a great social media partner for KCON as fans love to constantly engage with us and talk about what’s happening at our events on Twitter, even if they are not on site,” said Jini Cho, Head of Marketing & Partnerships at CJ ENM America.
“The power of the Kpop community on Twitter never failed to impress us, and we would like to work closely with Twitter to provide the best Hallyu experience to fans online,” she continued.
From exclusive behind-the-scenes content to real-time performance highlights, Twitter provided Kpop fans worldwide an up close and personal lens of their favourite idols at KCON USA this year:
● Red Carpet
SEVENTEEN (@pledis_17)
#KCON19LA RED CARPET @pledis_17 #SEVENTEEN 💫💫💫 pic.twitter.com/VftUe9yRvj
— KCONUSA (@kconusa) August 19, 2019
● Q&A
SF9 (@SF9official)
Q: Is Ethan a good tour guide when you guys come to LA? #AskSF9#askkconusa
– @ultkimyoungbinA: #KCON19LA @sf9official pic.twitter.com/A88qfXY6ei
— KCONUSA (@kconusa) August 17, 2019
● Backstage
ITZY (@ITZYofficial)
#ITZY is here for their first #KCON LA! They said it feels different to be back in LA after shooting their #ICY MV and hope they will be seeing a lot of #MIDZY at #KCON19LA 🤩 @ITZYofficial pic.twitter.com/7xxNjBUMIX
— KCONUSA (@kconusa) August 18, 2019
● Artists Engagement
MAMAMOO (@RBW_MAMAMOO)
We know you are all missing #WHEEIN so #HWASA said they will try their best to fill the void on stage 😭 #GetWellSoonWheein #KCON19LA #MAMAMOO pic.twitter.com/2MRZUNoXHL
— KCONUSA (@kconusa) August 18, 2019
● Stage Highlights
NU’EST (@NUESTNEWS)
#NUEST #DEJAVU ✨✨✨ at #KCON19LA @NUESTNEWS pic.twitter.com/T13ucXhkXp
— KCONUSA (@kconusa) August 18, 2019
● Onsite sketch
ATEEZ (@ATEEZofficial)
#BTS #FakeLove live mini cover by #ATEEZ @ATEEZofficial 😭😭😭👏🏻👏🏻👏🏻👏🏻 #KCON19LA #KCONROOKIES pic.twitter.com/J0SYwQjVuM
— KCONUSA (@kconusa) August 17, 2019
