Seoul Tourism Organization Unveils Seoul Tour Promo Videos Featuring Global Superstars, BTS, and Holds an On-site Promotion in Malaysia

September 19, 2019September 22, 2019 Jiji

Unveils 7 themed tour videos, starring BTS to spread the charms of Seoul on “Visit Seoul,” the official YouTube channel of Seoul Tourism Organization on September 13

The Seoul Tourism Organization plans to promote the charm and tourist contents of Seoul, along with the help of promotional videos with global superstars, BTS, who has created a wide range of economic and cultural sensation throughout the world. The Seoul tourism promotional videos featuring BTS (7 videos starring each member of BTS, and 1 video starring all of them), will be brought to light worldwide through the official YouTube channel, “Visit Seoul,” Facebook, and Instagram starting September 13.

BTS has been active as Seoul’s Honorary Tourism Ambassadors for three years. Starting with the 2017 “BTS’ Life in Seoul” commercial and the music video of “With Seoul,” a series of videos with BTS, “My Seoul Playlist,” was released in 2018.

The slogan of the promotional videos continues to convey the message of the previous campaign, “Live Seoul Like I Do.” While the earlier campaigns carried the message inviting viewers to embrace life in Seoul as a Seoulite would, this year’s campaign takes a step further enabling foreign tourists who have first-hand experiences enjoying Seoul to feature as narrators, encouraging people to Live Seoul like I do, Create & Share. It features being easily relatable to potential foreign tourists as the tourist experiences are presented from the perspectives of foreigners, and aims to create an attractive, friendly image of Seoul.

The “Create & Share” campaign does not only design trips in a creative and distinctive manner that perfectly fits each and everyone’s lifestyle, but it also reflects the global trend of instant transformation of such experience into content to be shared online, aiming to promote the experience and widely spread the unique charms of Seoul.

After the video release, advertisements will be broadcast on major platforms such as YouTube, Facebook, and Instagram, in main target countries and regions, including Taiwan, Thailand, Vietnam, Hong Kong, Malaysia, Singapore, and Indonesia, as well as China and the Americas. They will also be aired on tvN’s Asian channels, which are available to 9.33 million households in nine Southeast Asian countries.

A bird’s-eye view of the event site of “Seoul Culture Showroom” in MyTOWN Shopping Centre located at downtown of Kuala Lumpur. “Seoul Culture Showroom” will be open for 3 days, from 20th to 22nd Sept at East Atrium, Ground Floor of MyTOWN Shopping Centre.

The Seoul Tourism Organization (CEO Rhee Jae-sung) will hold an on-site promotion of Seoul tourism, called “Seoul Culture Showroom in Kuala Lumpur” for 3 days from Sep 20 to Sep 22 at MyTOWN Shopping Centre in Kuala Lumpur, Malaysia.

The event has been designed to promote the key content of Seoul tourism to Malaysia, particularly for the Muslims, as it known as the largest population in Malaysia. Seoul’s various infrastructures for Muslim visitors, including halal-certified restaurants and prayer rooms, will be introduced this time.

Also, the “Seoul Halal Café” will be run for visitors to experience Korean food including Binggrae’s Melon Milk, which has been halal-certified in Malaysia. By performing a simple mission, visitors can use the café after confirming the completion. There will be many more other promotional events at the venue and participants will be given various souvenirs, for example, by subscribing the official SNS channels (Instagram, YouTube, etc.) of Seoul tourism.

▲VisitSeoul Website: www.visitseoul.net
▲VisitSeoul Instagram: www.instagram.com/visitseoul_official
▲VisitSeou lYoutube: www.youtube.com/visitseoul

As its name suggests, “Seoul Culture Showroom in Kuala Lumpur” covers the overall part of Seoul tourism, including K-pop, Hallyu and hanbok(Korean traditional clothing). A new Seoul tourism promotional video of 2019 featuring BTS, Seoul’s Honorary Tourism Ambassadors, will be unveiled on-site. Also, there will be a photo zone with new promotional images of Seoul of this year, and different types of souvenirs like posters and shopping bags will be available for local K-pop fans. And visitors will be able to try hanbok of different colors at the hanbok experience zone.

“As Muslims are emerging as a key tourism market, competing Asian regions including Taiwan and Japan are actively attracting Muslim travelers,” said Byun Dong-hyun the Chief Director of the Global Marketing Team in Seoul Tourism Organization. “We will focus on expanding infrastructure for Muslims in Seoul reflecting their needs and preferences, while promoting Muslim infrastructures such as halal restaurants and prayer rooms that we already have.”