The global music platform MyMusicTaste is launching “JTBC Traveler-Argentina Special Package Project” in collaboration with South Korean reality show JTBC Traveler-Argentina.
This project, which opens on March 28, will provide fans with opportunities to participate in the production of exclusive merchandise. The project was organized by MyMusicTaste and JTBC to empower the audience, expanding and enriching their experience from simply watching the show to actually taking part in the content production.
The package will include three main products: Behind-the-Scene DVD, OST album, and a photobook that will capture diverse and vivid moments from the cast’s trip in Argentina. In addition, it will also include other practical products such as a canvas bag, a luggage tag set, and more based on the different rewards. Those who join the project by March 31, 2 PM (KST) will have access to an early bird gift, a Traveler-Argentina grip tok, when the project reaches its 100% goal.
When the project meets the stretch goals, a lucky-draw event will proceed. These lucky winners will be able to receive limited prizes such as autographs on their purchased package or polaroids pictures.
As fan engagement is the core value of this project, exclusive clips from the talents will be released through MyMusicTaste social media channels by the time the project reaches its 200% and 300% stretch goals.
JTBC Traveler had aired its first season in early 2019, starring actors Ryu Jun-yeol and Lee Je-hoon who traveled to Cuba. The show had attracted both Korean and international audience’s attention. The new season, which premiered in February 2020, features the grand scenery of Argentinian nature and the liveliness of the capital city, Buenos Aires. The fan project will be available on https://mmt.fans/ASfp from March 28 until May 11.
Previously, MyMusicTaste has successfully completed several fan projects with K-pop groups such as DREAMCATCHER (by 800% appx.) and A.C.E (by 1100% appx), enabling the fans to participate in the production of the exclusive photo book.
You can find more detail on JTBC Traveler Argentina Special Package on https://mmt.fans/ASfp.