KCON:TACT 2020 SUMMER ANNOUNCES 32 PERFORMING ACTS FOR MASSIVE WEEKLONG VIRTUAL K-POP EVENT SERIES
Interactive Elements for Fans Include Live Fan Polls Determining Artists’ Special Performances, Special ‘Fan Songs’ Based on Messages from Fans and More Surprises
KCON (www.kconusa.com) announced the interactive programming events set for KCON:TACT 2020 SUMMER that will bring fans closer to their favorite artists, in addition to the final lineup of 32 artists. KCON:TACT 2020 SUMMER, a weeklong event from June 20~26, is a first of its kind delivering its unique experience virtually to living rooms across the planet.
The weeklong, 24/7, concert and interactive programming event will offer a highly immersive experience using the latest VR and AR technology to bring fans watching worldwide the option to be even closer to their favorite stars. Fans will be more than just audience members in the virtual arena, newly created for each night through state-of-the-art technology; they can participate in and influence the show, for example participating in live fan polls to decide the next song performed live on the broadcast. Fans will also be able to interact and communicate with the artists in real time via an AR live chat board and artists will create new fan songs based on the messages they receive.
KCON:TACT 2020 SUMMER is a marathon stream of live and pre-taped content will air seven full days in a row combining a mix of live performances from K-pop’s biggest artists, meet and greet sessions, influencer led panels, and more. The global celebration of Korean culture and pop music is set to take place June 20-26 from Mnet’s world class television production studio in Seoul, South Korea with a portion of all proceeds going to UNESCO’s Learning Never Stops campaign to help children impacted by COVID-19 around the world to continue their education.
A total of 32 artists will perform and interact with fans virtually. ASTRO, ATEEZ, BVNDIT, CHUNG HA, CRAVITY, EVERGLOW, (G)I-DLE, ITZY, JO1, KANG DANIEL, KIM JAE-HWAN, MAMAMOO, NATTY, N.FLYING, OH MY GIRL, ONEUS, ONF, SF9, STRAY KIDS, TOMORROW X TOGETHER, VERIVERY, and VICTON will join AB6IX, GFRIEND, GOLDEN CHILD, IZ*ONE, LOONA, MONSTA X, NATURE, PENTAGON, THE BOYZ, and TOO to round out the lineup for KCON:TACT 2020 SUMMER.
The entire program will be streamed exclusively on the Mnet K-Pop YouTube channel (www.youtube/mnet) globally with English subtitles. Fans can enjoy the entire lineup of live special shows and VOD content for the entire month for a membership of $19.99. Content available for members include the daily live concert, artist meet & greets, behind the scene footage, stage prep/practice videos and much more. The show will also provide multiple points of view angles focused on each artist member.
KCON enters its ninth year of bringing the ultimate Korean culture fan experience worldwide. Since the festival’s inception in 2012, KCON has seen tremendous growth in attendance. Last year, KCON USA closed out the summer with over 158,000 attendees, breaking its previous attendance record. KCON LA expanded to four full days for the first time in 2019 as demand for tickets boomed. Over the years the star-studded concerts have featured a combination of the top names like BTS, MONSTA X, TWICE and rising stars. Last year’s breakout acts included LOONA, ATEEZ and ITZY.
Mnet, a leading music entertainment network, part of CJ ENM, and the organizer of KCON, will bring its expertise as the producers of Mcountdown and MAMA to KCON:TACT 2020 SUMMER to further its core goal of giving fans around the world more access to the best in K-pop music and Korean culture.