MONSTA X, AB6IX, ITZY are the first artists on new live K-pop music platform!

hello82.TV Launches as a New Streaming Platform Focused on Live Interactive Events and Concerts

ITZY, MONSTA X, AB6IX Headline First Wave of Interactive Fan-Focused Experiences, Including First Live Concert Under New “hello82 LIVE” Banner

The premier digital entertainment company that connects top Korean talent with the rest of the world, today launched a live events series (hello82 LIVE) and a new streaming platform (hello82.TV).

The new platform and event series build upon the company’s digital content success, which has included the hello82 channel portfolio on YouTube, featuring original content from top K-pop talent, and a new Twitch (hello82official) channel. To date, the company’s five YouTube channels have generated more than 160 million views across several languages: hello82 (English), hola82 (Spanish), oi82 (Portuguese), halo82 (Indonesian), and ahlan82 (Arabic).

With a rapidly-growing audience, the expansion of the hello82 brand via a live streaming platform and events series offers a turn-key marketing solution for K-pop artists and their teams looking to build upon their connections with fans worldwide.

“The addition of hello82.TV to our content creation capabilities allows for artists to access fans on a global level from multiple angles. With the new platform we can allow the artist complete control, from concert or event concept, to the way they want to interact with their fans,” said Jae Yoon Choi, Founder of KAI Media, which quietly launched hello82 last year, and has organically grown the brand.

hello82.TV (www.hello82.tv), available now via the web on desktop and mobile, with future plans to launch dedicated apps across mobile and connected TVs, is the exclusive home of a mix of free and ticketed, live and interactive, virtual events. Fans watching these events and live concerts will be able to participate in teamwork-driven games that directly affect the stars in the show while providing collect prizes. Select fans will also have chances to speak one-on-one with the artists. Fans watching these events and live concerts will be able to directly affect the outcome of the show by participating in teamwork-driven games with the artists that determine variables like individual members’ success in mini-games, outfit changes, props, etc.  Fans will also have chances to speak one-on-one with the artists, and even collect prizes based on game participation.

Upcoming events produced for the new hello82.TV include:

  • FANFIA GAME with MONSTA X – November 23 @ 6pm PST – following the rising popularity of games with suspicious players, watch the members play the Mafia game while interacting with their fans.
  • hello AB6IX – November 26 @ 2am PST – Tune in to catch performances of the group’s best hits, and to have fun watching the members and their fans playing interactive games in real time.
  • hello ITZY – December 19 @ 9pm EST – One of South Korea’s hottest girl groups will deliver stunning live performances and interact with their fans.

More details on how to watch can be found at www.hello82.tv.

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