How to Adjust Your SoMe Content to the Korean Market

Regardless of what type of business you own, adjusting your marketing and content to the target market is important to achieve success. To make it in a particular market, say the Korean, you will need to research Korean trends, the culture as well as algorithms that can affect your social media content. So, whether you are a Korean company or a company that wants to access the Korean market, keep reading below to learn a few tips.

Adjust your brand

Whatever worked for you in a different country, or perhaps even a different continent, will not necessarily work for you in Korea. Whether you are a Korean startup or a big company coming from outside of Korea, you will need to adjust your branding, your visual identity, and perhaps even your name to intrigue the Korean consumer.

It is important to cater to the consumer and the culture in which you want to sell your product. That is why coming up with a company name that is not only creative but also memorable and acceptable in the target market is important. If you, as a European company for example, also have a name that is difficult to pronounce for Koreans, it is not going to bode well with the first impressions.

Keep it trendy

If you are working with social media content, you know how vital it is to stay on top of the trends to keep the interest of your company. Well, that goes for any market. To access the Korean market, you will need to know what is trendy and what is not. Take it from experts who agree that exploring and understanding trends is important for content marketing campaigns to succeed.

So, getting a look into trends on different levels can make all the difference. Look into which social media are the most popular right now, what the current trends are in content creation and which influencers have the Koreans’ attention at the moment? Gather as much data as possible and use it to come up with a fitting content marketing strategy.

The use of tech

As you are learning about what is popular in Korea, you also want to learn which platforms the Koreans are using to consume content. To that end, you probably want to get to know the different platforms and social media used particularly in Korea, which you might not know of beforehand.

TheQooS, for example, is an app used by many K-pop fans, which you can look into to see if it makes sense to use for content marketing. Regardless of which app you choose to promote your company, it is best to first learn the ins and outs of the particular app or social media. The Korean market is generally very innovative on different levels, so before you decide to adjust your content to the Korean market, you want to make sure you are prepared for competition.