Atome Names ASTRO as First Global Celebrity Brand Ambassador

The popular six-member K-POP music group will headline Atome’s
#OwnTheExtraordinary holiday shopping campaign from now until end of year

Atome, Asia’s leading buy now pay later brand, today announced K-pop group ASTRO as its global brand ambassador.

Formed in 2016, ASTRO is one of the most popular South Korean music groups and comprises six members: MJ, JinJin, Cha Eun-Woo, Moon Bin, Rocky and Yoon San-Ha. Since their debut, ASTRO has gained rapid popularity among Gen Z and millennials fans in Asia, amassing over tens of millions of followers across social media platforms. The group recently released their eighth Mini album “Switch On” in August with the music video of the title song “After Midnight” garnering over 30 million views on YouTube and winning notable recognitions from “Music Bank”, “Show! Music Core”, “The Show” and “Show Champion”. ASTRO member Cha Eun-Woo has also starred in hit Korean dramas such as True Beauty, Rookie Historian Goo Hae-ryung and My ID is Gangnam Beauty.

As Atome’s global brand ambassador, ASTRO will also headline Atome’s upcoming holiday shopping campaign, #OwnTheExtraordinary, starting today and lasting until the end of year. The regional campaign will be a 360-degree campaign with a series of online and offline interactive challenges, activities and promotions over the four-month period.

Over the past year, Atome’s merchant network in Malaysia has expanded to over 500 online and offline retailers, including ZALORA, Agoda, L’OCCITANE, FashionValet, ALDO, Hush Puppies, Amazin’ Graze, Box Of Bricks (LEGO reseller), XIXILI, Li-Ning, SHEIN, Stream Empire Holdings, The Marathon Shop and Machines and Switch (Apple premium resellers) across beauty, fashion, travel, homeware and lifestyle categories.

“We’re thrilled for ASTRO to be Atome’s new global brand ambassador. Atome is a brand that empowers young consumers to pursue their aspirations and passions. ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction. We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia,” said Fantagio, agency of ASTRO.

“We’re excited to welcome ASTRO as our global celebrity brand ambassador and launch the #OwnTheExtraordinary campaign in Malaysia. We look forward to connecting with ASTRO’s deeply passionate fan base in Malaysia and overall hallyu fans in general. Through this campaign, we hope to empower young consumers to take positive steps to improve
themselves and develop their hobbies and aspirations as we enter the busy end-of-year holiday shopping season,” said Trasy Lou-Walsh, General Manager of Atome Singapore and Malaysia.

“Atome’s #OwnTheExtraordinary campaign allows our digital savvy shoppers in Malaysia access to rewards, interactive activities as well as challenges that will help them make better shopping/purchasing decisions. The pandemic has been challenging but we look forward to working with Atome and their global brand ambassador, ASTRO, to support our shoppers with means to develop their passions,” said Clarance Boo, L’OCCITANE Malaysia PR Manager.

#OWNTHEEXTRAORDINARY ACTIVITY LINE-UP IN MALAYSIA

The #OwnTheExtraordinary campaign will feature exclusive deals and rewards from brands such as L’OCCITANE, Garmin, Hush Puppies, Switch, XIXILI and Melissa Shoes, and will cut across major festive seasons and sales events, including 11.11, Black Friday Cyber Monday, 12.12 and Christmas celebration.

The campaign will launch with a series of online teaser activities in Malaysia, followed by the Extraordinary Experiences challenge on Atome MY Instagram account, Shop and Win, Extraordinary Hunt, with exclusive ASTRO merchandise to be won. There will also be interactive content on smart spending and shopping advice to help Malaysia shoppers make smart purchasing decisions and manage their spending.

Atome is available on the App Store and on Google Play.