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THEBLACKLABEL Joins Forces With Thailand’s Largest Private Company CP Group To Announce First Successful Audition Under THEBLACKSEA

THEBLACKSEA which is a joint-venture between THEBLACKLABEL and Charoen Pokphand Group (CP), one of the largest conglomerates in Thailand, recently held a successful audition as its first step towards becoming a global artist-led lifestyle brand.

CP Group is Thailand’s largest private company and the world’s largest producer of shrimp as well as other agricultural produce that operates over 13 other businesses including retail and telecom in Southeast Asia. THEBLACKLABEL is home to TAEYANG, JEON SOMI, LØREN, Zion.T and Park Bo-Gum and a creative agency founded by Teddy Park who has been the Creative Director behind global stars such as BIGBANG, 2NE1, and BLACKPINK. With a focus on expanding beyond traditional entertainment endeavors, THEBLACKSEA aims to captivate audiences worldwide with artist-led lifestyle experiences.

As the first step towards this bold vision, THEBLACKSEA together with CP brand hosted the first “THEBLACKLABEL Thailand Audition” which launched on April 18th. From the first online announcement to THEBLACKBOX Pop-Up Studio at Siam Center, the audition received an overwhelming response from across the nation.

Members from THEBLACKLABEL production team also made an appearance including 24, the lead beat-maker behind BLACKPINK’s biggest hits as well as Danny Chung, the lyricist who has written many of Jennie & Lisa’s well-known rap verses. Together 24 and Danny Chung have crafted the hits “Pink Venom”, “Shut Down” and “How You Like That” and came out to represent THEBLACKSEA and meet thousands of hopefuls who have aspirations of becoming the next global star from Thailand.

Mr. Birathon Kasemsri Na Ayudhya, CP Group’s Chief Content Strategy, Investment, and Partnership Officer, said, “We are thrilled to partner with THEBLACKLABEL, a leading global music label and creative agency, to support Thai talents and showcase the rich cultural heritage of Thailand to the world. Together, we aim to create a global platform where Thai and SEA culture can shine and where the world can experience the creativity of Thailand.”

Harnessing this enthusiasm, THEBLACKLABEL was thrilled with the results of the offline audition that took place in Bangkok on June 10th. What set this screening apart was the presence of the esteemed producers from THEBLACKLABEL, who personally conducted the screening of all applicants, flying in from overseas and bringing a wealth of experience and expertise to identify exceptional talent.

“THEBLACKLABEL’s First Thailand Audition serves as a testament to THEBLACKSEA’s commitment to discovering and nurturing exceptional talents in Thailand. By bridging the gap between local talents and global recognition, THEBLACKSEA aims to create a thriving platform for artists to shine on an international stage.” said Danny Chung, Lyricist at THEBLACKLABEL and Head of Talent Business at THEBLACKSEA.

THEBLACKSEA’s journey towards becoming a global artist-led lifestyle brand is just beginning, and it invites artists, partners, and fans to join them on this extraordinary endeavor. The company’s commitment to fostering creativity, embracing cultural diversity, and promoting artistic expression will shape the future of entertainment and lifestyle.

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