CJ ENM America and Snapchat Immersed Fans Deeper in K-Culture Phenomenon with KCON LA 2023 Partnership
Exclusive Snapchat Filters and Content Creation Challenge Succeeded in Creating a More Engaging KCON Experience
Leading entertainment company CJ ENM America and Snapchat are thrilled to announce the success of their partnership at KCON LA 2023. This partnership between CJ ENM and Snapchat brought together K-pop enthusiasts and content creators to celebrate the global K-culture phenomenon in an innovative and exciting way.
World’s No.1 K-culture festival KCON LA 2023 presented by Samsung Galaxy took place in Downtown Los Angeles from August 18-20 at the Los Angeles Convention Center and Crypto.com Arena with around 140,000 fans in attendance. Also, 5.9M viewers from 176 regions tuned in for the event’s livestream. K-culture fans all over the world were able to visit 278 convention floor booths, participate in 153 convention programs, and attend three nights of sold-out K-pop concerts.
Snapchat, the world’s leading multimedia messaging app, joined forces with CJ ENM America to enhance the KCON experience for fans worldwide during this year’s KCON. This dynamic collaboration featured exclusive Snapchat filters and original content throughout the festival weekend, allowing Snapchatters to immerse themselves in the world of K-pop.
One of the highlights of this partnership was the Spotlight Challenge, where Snapchatters had the opportunity to showcase their love for K-pop by creating Snaps using their favorite K-Pop songs from the Snapchat Sounds library. Participants competed for a chance to win a share of $5,000 USD in prizes.
The Spotlight Challenge received an overwhelming number of creative and engaging entries as talented creators demonstrated their passion for K-pop and their remarkable storytelling abilities, captivating audiences with their unique Snap submissions and underscoring the global appeal of K-pop.