Bae Yong-joon replaces Kwon Sang-woo at The Face Shop

Wow, once you are no more an eligible bachelor, your lucrative contracts drop like flies.

The face for The Face Shop (ha ha!) Kwon Sang-woo (32), who got hitched on Sept 28, has been given the boot and replacing him is none other than Hallyu heartthrob – who is ELIGIBLE, if I may add – Bae Yong-joon (36).

Eligible model: Aww c’mon Oppa, you ain’t foolin’ me.
You didn’t get that flawless skin using
The Face Shop products.


Sang-woo oppa (pic left) was representing the brand all over the world – his mug was plastered at The Face Shop outlets in Malaysia as well.

If all goes as plan, Bae Yong-joon will be slapping on The Face Shop products for an advertisement in conjunction with the brand’s 5th anniversary, which is in November.

Wow, talk about working fast, The Face Shop people really dropped Kwon Sang-woo like a hot potato, huh?

Source: Newsen

Kwon Sang-woo and Sohn Tae-young are married
The Face Shop (Orchid shops at The Face Shop because of KSW)

10 thoughts on “Bae Yong-joon replaces Kwon Sang-woo at The Face Shop

  • November 19, 2008 at 7:58 pm

    Actually ‘viktorialouise’ you can blame them.xD

    @yah: Are ya kidding? KSW hotter than BYJ? Hah!
    I don’t hate KSW but he is ugly.
    Ok,to make it sound better,let’s just say, he is not THAT good-looking.I mean,no offense. They’re not even worth comparing.

  • October 6, 2008 at 3:44 pm

    What? They are replacing KSW with BYJ?
    I still haven’t bought that Face Shop product which I intended to buy only because of KSW.
    Should I buy it before it’s too late?

  • October 1, 2008 at 3:16 pm

    They’re still using advertisements with Kwon Sang Woo though… Saw him in the October issue of Cleo Malaysia…

  • October 1, 2008 at 1:00 am

    my mom will be very happy to see BYJ’s faces all over the mall… hahaha!

  • September 30, 2008 at 9:15 pm

    i hope he cleans up. i mean he must cut his hair short now. his current do gives me the creeps. i can’t blame some people calling him mr. ajummah…

  • September 30, 2008 at 7:34 pm

    I agree with anonymous. If anyone can sell a brand or product, it’s byj. I bet the japanese ahjummas alone will increase sales tenfold given his status and popularity in the country 😛 I myself prefer byj over ksw so I’m happy for him. Doubt he needs any more $ though hehe.

  • September 30, 2008 at 7:34 pm

    ksw’s ‘korean contract’ ended in june but his overseas’ ones are still valid till march. so while byj will grace the korean scene soon in nov…i guess the overseas fans will hv to wait.

    frankly, myself a bae fan, i still cant believe he signed with faceshop..:p

  • September 30, 2008 at 12:44 pm

    haha! that was fast huh?
    but i think KSW is hotter than BYJ who looks like Michael Jackson.

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