EXO’s Lay Zhang Releases New Music Video and EP ‘LIT’

Multi-platinum and award-winning pop sensation delivers new cross-cultural urban sound

International phenomenon and China’s top idol LAY (Lay Zhang) releases his new music video and EP, LIT, today by Zhang Yixing Studio. LIT is a two-part release featuring six songs each. All twelve songs on the EP are co-written by LAY himself, who personally co-produced every track, ensuring his message and story is clearly instilled in each song. LAY worked with producer heavyweight Murda Beatz (Travis Scott, Gucci Mane, Drake) on the EP. The new project strongly holds a backbone in modern hip-hop with an enjoyable sound, never done before.

For this first part of the album, the hit-making team integrated familiar Chinese instruments and cultural metaphors with the soul of “Western music” and top-notch modern production techniques, mixing English and Mandarin lyrics in every song. The EP instantly grabs your attention from beginning to end. Each song has a rhythmic flow, entrancing vocals, and bass-heavy beats delving into the new “pop meets urban” sound.

莲 translated into English is lotus. As a play on words, LIT sounds almost similar to 莲(lian)。 Lotuses are a cultural icon recognized as something that “grows and blossoms from dirt/mud”. This paints a perfect metaphor of LAY’s album; firstly, the duality of a two-part release, and secondly it represents a new birth plus a new sound in the midst of all his past achievements. Through the tunes, LAY explores the concepts of solitude, arrogance, self-confidence, loyalty, resolution and courage.

These six songs blend very ancient musical elements and concepts with the modernity of contemporary pop. From the lyrics, to the production, be prepared for an emotional and auditory journey. The focus track for the EP is the booming anthem and title song LIT and the already released hit song, Jade, showcases a combination of traditional “peking opera” and Chinese instruments. The cutting-edge production for songs like EagleH20Fly, and Soul will give you an extremely refreshing journey through passionate lyrics showing a whole new blend of music.

LAY received tremendous success this year garnering international attention after joining forces with Steve Aoki and will.i.am for the hit cross-cultural collaboration Love You More, reaching #1 on the QQ Music China chart. He became a household name in Asia and one of the most beloved stars in the region with a loyal 49 million followers on Weibo and over 11.8 million followers on Instagram. As a solo artist, LAY’s career has skyrocketed from tremendous success becoming the highest-ranked Mandopop star on Billboard 200 chart and the first Chinese artist to enter the iTunes Top 60 in the US with his third album NAMANANA. 

Outside of music, he is a powerhouse in the acting world of TV and film and hosted multiple top-rated reality shows in Asia. Last year, LAY released the digital EP titled Honey and its title track of the same name. The EP reached over 1.87 million digital sales in just three minutes after its release on QQ Music in China. The pre-order for Lay Zhang’s new digital album LIT went live on China’s QQ Music platform, and 9 certification records were instantly broken as it went live. The digital album surpassed 1.5 million pre-orders within 7 minutes and 19 seconds of launch, locking in the #1 position on QQ Music’s daily and weekly album sales chart.

 

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