Vince Releases Title Track MV ‘UUU’ + Debut EP [The Drive] Via THEBLACKLABEL

Watch the video for “UUU”:

Watch the video for “Get Out”:

After releasing his comeback single “Get Out” last weekSouth Korean Singer-Songwriter/Producer Vince releases the title track, “UUU“, along with his 7-track EP [The Drive] out today via THEBLACKLABEL.

“UUU” is powerful and dramatic, the lyrics are intense with an overwhelming passion that straddles the line between pleasure and pain. The tension eventually builds up and explodes to a beautiful and climatic chorus in a rock-style epic that is both emotional and cinematic. Vince wrote “UUU” alongside TEDDY and the track is produced by 24, the same team behind the global hits of BLACKPINK. The music video for “UUU” is beautiful and moody, showing Vince displaying his instrumental skills both on the guitar and piano and features a cameo from his labelmate, LØREN.

The long-awaited EP [The Drive] finds Vince stepping out to the forefront after working behind the scenes as a Songwriter and Producer of smash hits such as LISA‘s “MONEY“, JISOO’s “FLOWER“, JENNIE‘s “YOU & ME” and BLACKPINK’s “SHUT DOWN“. Vince has also worked on almost all of the songs on TAEYANG‘s previous two albums including the hit “VIBE feat. Jimin of BTS” as well as JEON SOMI‘s “Fast Forward“. With his solo project, Vince is able to show his unique identity with his own distinct mood and style.

[The Drive] is comprised of tracks that Vince has curated over the past three years while carefully vibing out to and evaluating them during his daily drives, thus making the music especially enjoyable to listen to while driving. The album combines various emotions and perspectives on love along with Vince’s exceptional songwriting and producing abilities. [The Drive] is not simply about the act of driving, but has a separate meaning defined as one’s desire, also known as one’s ‘Drive’, allowing listeners to encounter Vince’s own ambitions through this EP.

  1. Work

Both dark and sensual, ‘Work’ describes a romantic relationship with many underlying meanings expressed through Vince’s sultry vocals. Collaborating with THEBLACKLABEL Producer, R.Tee, the song stands out with a harmonious blend of R&B and electronic sounds.

  1. About you

Both atmospheric and cozy, Vince croons sweet melodies over a chill beat expressing his sincere feelings for a woman he desires.

  1. GET OUT

A blend of R&B and disco-based EDM, this track sends a dual-message, implicitly urging someone who can’t break free from the past to “get out” and also come “with me.” Both charming and witty with a progression that builds up to a climatic drop, this song has an undeniable groove that makes you want to dance.

  1. Like That

“Like That” is a stripped down piano ballad finding Vince more raw and sincere, serenading to the one he loves in a poetic manner.

  1. UUU

Powerful and dramatic, the lyrics are intense with an overwhelming passion that straddles the line between pleasure and pain. The tension eventually builds up and explodes to a beautiful and climatic chorus in a rock style epic that is both emotional and cinematic.

  1. Emergency (Feat. Zion.T)

A trap influenced R&B number delivering a message that one will rush to wherever they are needed like an “emergency”. Contrasting between atmospheric and relaxed to urgent and extreme, the song is intense with sirens blaring throughout. Zion.T, a colleague from THEBLACKLABEL contributes his unique vocals to complete the track.

  1. MENNAL (Feat. Okasian)

Both flirty and stylish, ‘MENNAL’ plays out like the dialogue in a scene between a man and the woman he falls in love with at first sight. Vince flexes his vocal skills, moving between rap-singing and the pre-chorus falsetto while Okasian contributes a rap verse that matches the wittiness of this track.

Also known as Joe Rhee, VINCE has written and produced for an all-star lineup of talent including G-Dragon, iKON, JEON SOMI, and BLACKPINK. He was heavily credited on TAEYANG’s record-breaking album, ‘WHITE NIGHT’ which spent two weeks at #1 on the Billboard World Digital Albums chart, and has contributed to every song on TAEYANG’s comeback EP, ‘Down to Earth’, including the singles ‘VIBE (feat. Jimin of BTS)’, ‘Seed’, and ‘Shoong! (feat. LISA of BLACKPINK)’. He also co-wrote and co-produced one of Korea’s best-selling songs of 2017, Sunmi’s smash hit ‘Gashina’, which landed on the ‘Best K-Pop Song of the Year’ list in Billboard.

In 2021 he co-wrote LISA’s ‘MONEY’ which remained on the Billboard Global Top 10 chart for over four weeks, then provided songwriting for BLACKPINK’s 2022 single, ‘Shut Down’. As a solo artist, Vince released his first single, ‘MENNAL’, followed by ‘EMERGENCY’ featuring one of Korea’s best-selling artists and his label-mate, Zion.T, with whom Vince had also previously worked with. In early 2023, he was featured on a project for one of Korea’s most beloved talents, TANAKA, for the single ‘Choose Me (feat. Vince)’.

Vince blends R&B, hip-hop, rock, soul, and pop to create something altogether new. He is a singer, songwriter, and producer pushing the boundaries of music.

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